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Wednesday, April 07, 2010
CDSA Qualifies Kingston as World's First Content Protection Certified Flash Memory Entertainment Provider


Kingston Technology Company, Inc. today announced the completion of the Content Delivery and Storage Association?s (CDSA) Content Protection and Security accreditation.

Kingston is the world's first Flash memory entertainment provider to successfully undergo this stringent international auditing process.

The Content Protection and Security Standard was developed by a worldwide consortium of anti-piracy and security experts to address the evolving needs of today's physical and digital content delivery supply chains - from content creation to post-production and replication through distribution. It is the result of over 10 years of in-the-field development at more than 100 sites worldwide and is supported by major content holders, including NBC Universal Pictures and Electronic Arts.

Kingston most recently released Sony Pictures Home Entertainment concert documentary "Michael Jackson?s THIS IS IT" on a special limited-edition, serial-numbered Kingston DataTraveler USB Flash drive. Kingston has also worked with Paramount Digital Entertainment to release "Star Trek" and both "Transformers" films on its USB Flash drives.

"Content holders are looking beyond the DVD and consumers are looking for a more portable option for content that takes up a lot less space," said Rick Webb, vice president, consumer markets group, Kingston. "Most netbooks do not have an optical drive, making our Flash memory solutions perfect vehicles for content delivery. Kingston views content as a way of adding value to our products and differentiates us from our competitors."

More than 24 new applicant facilities worldwide have applied for CDSA Content Protection since January 2010, according to CDSA (formerly IRMA)


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