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Wednesday, March 24, 2010
Yahoo Launches Sketch-a-Search and Search iPhone Apps


Today at CTIA Wireless 2010, Yahoo! launched two new applications for Apple iPhone and iPod touch -- Yahoo Sketch-a-Search and Yahoo Search .

Both apps are available beginning today from the iTunes Store at http://itunes.com/apps/yahoosearch and http://itunes.com/apps/yahoosketchasearch.

Yahoo! Sketch-a-Search makes search even easier, without typing keywords or thinking about search terms. You simply draw a boundary on your phone's map to discover local businesses within that location. Yahoo! Sketch-a-Search delivers local content without people needing to know the neighborhood. Initially available for restaurant searches in the U.S., Yahoo! Sketch-a-Search will launch additional local categories on an ongoing basis and extend to international markets in the near future.

Key features include:

- Sketch and Discover: Use a finger to draw a circle, line, or any shape to get a bird's eye view of what's nearby in a specific area or on a specific street.
- Location Awareness: Defaults to a person's current location, remembers previous locations, and allows people to search for a specific city or an area of interest.
- Local Content: Filter restaurant results by cuisine, ambiance, and star rating. Click on restaurants to read reviews, browse photos, get directions, or make a phone call -- all directly within the app.
- Shake to Clear: Shake the device or click on the Sketch icon to start a new Sketch-a-Search.

Maximized for speed, the Yahoo! Search iPhone app revolves around an interface that delivers contextually relevant results. A bevy of features -- embedded maps, localized query suggestions that display as you type, search history, voice search, and rich content and information from Yahoo! and other sources that appear directly in the results -- allows users to find exactly what they need. The Yahoo! Search iPhone app is available in 22 markets across North America, Latin America, Europe, and Asia, and will continue to roll out to additional locations.

Key features include:

- Fast Results: Get results, detailed summaries at a glance, and instant, local suggestions that display as you type with Yahoo! Search Assist.
- Local Shortcuts: Refine results based on your location with embedded maps and location-aware technology. Then call a business or get directions with a single click, all without leaving the results. (Currently available only in the U.S.)
- Local Content: View photos, ratings, phone numbers, and more from Yahoo! Local, Yelp, and Citysearch.
- Rich Results: Get the answers you're looking for -- not a list of meaningless links -- with search results that are infused with specific, helpful information from Yahoo! Sports, Yahoo! News, Yahoo! Finance, Yahoo! Movies, and other providers.
- Integrated Voice Search: Don't type -- just speak your query, making input easy and fast. - Intelligent Search History: Get quick access to recent searches and local businesses.
- Shake to Clear: Shake the device to start a new query.


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