Saturday, October 22, 2016
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
TSMC, GlobalFoundries/Samsung To Present Their 7nm CMOS Platforms At IEDM
Hon Hai Gains Apple Mac Orders From Quanta
AT&T In Advanced Talks With Time Warner On Merger
LG's Next Flagship G6 Smartphone Won't be Modular
Samsung to Exchange Galaxy Note 7 with New Galaxy S8
Qualcomm Said to Be Near A Deal With NXP
AMD Revenue Forecast Falls Short of Estimates
Microsoft Cloud Strength Highlights First Quarter Results
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Europea...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, March 23, 2010
European Court of Justice Rules in Google's Favour

Today, a European Court confirmed that Google has not infringed trade mark law by allowing advertisers to bid for keywords corresponding to their competitors' trade marks.

The question before the court was whether advertisers should be allowed to choose keywords freely when reaching out to users on the Internet. In other words, if advertisers are allowed to show advertisements when another company's brand name is entered as a search query.

The Court of Justice of the European Union said on Tuesday advertisers were free to buy keywords identical to trademarks of rivals as long as consumers were not confused on the provenance of goods and services by the way ads were displayed online.

The court also confirmed that European law that protects internet hosting services applies to Google?s AdWords advertising system.

"We believe that user interest is best served by maximizing the choice of keywords, ensuring relevant and informative advertising for a wide variety of different contexts. For instance, if a user is searching for information about a particular car, he or she will want more than just that car's website. They might be looking for different dealers that sell that car, second hand cars, reviews about the car or looking for information about other cars in the same category," Google said at the company's blog.

"Our guiding principle has always been that advertising should benefit users, and our aim is to ensure that ads are relevant and useful. We will study the decision as we move forward in order to make sure that we continue to deliver advertising that is perceived as both valuable and relevant by our users," Google added.

Samsung Unveils Galaxy S Android Phone at CTIA        All News        Opera Mini Submitted to Apple's App Store
USITC To Inverstigate DRAM Patent Case     General Computing News      VIA Takes the Jitters Out of Online HD Video

Get RSS feed Easy Print E-Mail this Message

Related News
Google To Reply to EU Charge on Shopping By November 7
Google And Facebook Build Undersea Cable From LA To Hong Kong
Google Introduces Pixel Smartphones, Affordable Daydream VR Headset, Google WiFi, Chromecast Ultra And Google Home
Google Set To unveil New Phones And Gadgets
Google Faces Fine Over Anti-competitive Android Practices: report
Google Apps for Work Become Smarter, Part Of New G Suite
Google Launches its Allo Messaging app
Google to Unveil New Smartphones, Hardware In Oct. 4 Event
Google Announces Trip-Planning App
Japan Could Probe Apple And Google Over Unfair Practices
Google to Buy Apigee for $625 Million
Google to Expand Waze Carpooling In San Francisco

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .