Thursday, July 30, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Toshiba Expands Lineup of Phase Detection Auto-Focus-equipped CMOS Image Sensors for Smartphones
Sony Profit Rises Following Demand For Mobile Cameras
Facebook Profit Fell In 2Q
Galaxy S6 Sales Not Enough To Keep Samsung's Profit High
Yahoo Introduces Livetext Messaging App
G.Skill Releases Trident Z and Ripjaws V Series DDR4 Memory
Intel Releases 3rd Gen Wireless-AC 8260 for Windows 10
Amiibo Figurine Sales Help Nintendo's First-quarter Profitability
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Europea...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, March 23, 2010
European Court of Justice Rules in Google's Favour


Today, a European Court confirmed that Google has not infringed trade mark law by allowing advertisers to bid for keywords corresponding to their competitors' trade marks.

The question before the court was whether advertisers should be allowed to choose keywords freely when reaching out to users on the Internet. In other words, if advertisers are allowed to show advertisements when another company's brand name is entered as a search query.

The Court of Justice of the European Union said on Tuesday advertisers were free to buy keywords identical to trademarks of rivals as long as consumers were not confused on the provenance of goods and services by the way ads were displayed online.

The court also confirmed that European law that protects internet hosting services applies to Google?s AdWords advertising system.

"We believe that user interest is best served by maximizing the choice of keywords, ensuring relevant and informative advertising for a wide variety of different contexts. For instance, if a user is searching for information about a particular car, he or she will want more than just that car's website. They might be looking for different dealers that sell that car, second hand cars, reviews about the car or looking for information about other cars in the same category," Google said at the company's blog.

"Our guiding principle has always been that advertising should benefit users, and our aim is to ensure that ads are relevant and useful. We will study the decision as we move forward in order to make sure that we continue to deliver advertising that is perceived as both valuable and relevant by our users," Google added.


Previous
Next
Samsung Unveils Galaxy S Android Phone at CTIA        All News        Opera Mini Submitted to Apple's App Store
USITC To Inverstigate DRAM Patent Case     General Computing News      VIA Takes the Jitters Out of Online HD Video

Get RSS feed Easy Print E-Mail this Message

Related News
Google Relases New Consent Policy in European Union
Google Announces Changes To Google Plus
Google Cloud Storage Nearline Offers 6PB Of Free Cloud Storage
LG Electronics Denies Take Over Rumors By Google
Google, Facebook And Amazon Keep Spending A lot On Lobbying
Google Could Move Into the Home-Services Market
Google Reports Confirms Serious Accident With Self-driving Car
Google Glass Could Resurrect In A Business Environment
Google's Strong Profit Driven By Wealthy Ad Business
Google Unveils Buy Button on Ads
Google Releases Smartphone Location Tracking Tools
Google Loses Appeal In Case Against Oracle

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .