The Motion Picture Association of America, (MPAA) has re-launched an enhanced film ratings website - www.filmratings.com ? the official website of the Classification and Ratings Administration (CARA).
"The sole purpose of the ratings system is to provide
parents with clear and concise information about the content
of a film in order to help them determine whether a movie is
suitable for their children," said Dan Glickman, Chairman of
the MPAA. "We overhauled our film ratings website so that we
can continue to provide additional clarity, enhanced
information and added transparency about the system to
maximize our communication with parents."
The new website features an expanded printable database of
films rated as far back as 1968 ? the birth year of the
ratings system ? searchable by title, year or rating. Other
features include detailed explanations of the process and
history of the system, ratings definitions, answers to
frequently asked questions and a place for parents to
sign-up for Red Carpet Ratings ? a free weekly email service
that provides ratings information on current films.
"Our goal is to help make parents' jobs easier, by providing
clear information about films so parents can make choices
for their kids according to their values, keeping in mind
their children's individual sensitivities. It's a
responsibility we take seriously, and we are excited to have
a more user-friendly website to provide information to
parents on the ratings process and about the ratings
themselves," said Joan Graves, Chairman of CARA.
The site also features a section on the MPAA's Advertising
Administration, which provides a crucial service to parents
in ensuring that movie advertising is appropriately placed
before the right audience. Every film that is submitted for
an MPAA rating is required to have its advertising approved
by the Advertising Administration before it is displayed to
"Our goal is to ensure that advertising for any film ? no
matter what its rating ? is suitable for its intended
audience," said Marilyn Gordon, Senior Vice President of the
Advertising Administration and Vice Chairman of CARA.