US-based CD and DVD replicator CD Digital Card announced the implementation of CopyBlock protection for DVDs.
Rovi's CopyBlock (Rovi is MAcrovision's new name) is added only at replication, offering highly effective double protection against the top two piracy methods used by casual home copiers - ripping to a PC and copying. CopyBlock delivers rip deterrence (thwarting freeware ripper programs) and anti-copy technology (copying via the analog "out" port in CE devices) based on Rovi's technologies.
CopyBlock contains the same Macrovision anti-copy (ACP) and anti-rip (based on RipGuard rip-deterrence) technologies used on billions of DVDs worldwide.
The comapany admits that piracy cannot be easily stopped. However, the technology provides a higher level of protection than CSS, which is compromised by free ripper programs. According to the company, casual DVD pirates won't spend more than 30 minutes trying to copy. When frustrated from copying or ripping a DVD, more than two-thirds say that they'll usually buy the DVD instead.