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Thursday, March 11, 2010
OnLive to Launch Cloud Gaming Service in June

OnLive's PC and Mac versions of its "cloud-based" video game service will begin rolling out to consumers on June 17, 2010 during the E3 2010 show, the company announced today.

OnLive's digital distribution model, instant-play capability and video compression technology offers gamers the ability to experience the latest games with no downloading, no hardware upgrades, and virtually instant response time.

The OnLive Game Service is an on-demand video game platform capable of delivering the latest games instantly via a broadband connection on virtually any PC or Mac, via a small browser plug-in, or on an HDTV, via OnLive's MicroConsole TV Adapter. Additionally, the game service offers instant access to purchase or rent new release games on an ? la carte basis from many of the world's leading publishers including Electronic Arts, Ubisoft 2K Games, THQ and Warner Bros. Interactive Entertainment.

"This marks a huge milestone for both OnLive and the interactive entertainment landscape as a whole, changing the way that video games are developed, marketed, accessed and played," said Steve Perlman, Founder and CEO of OnLive. "We are opening the door to incredible experiences for gamers and enormous opportunities for developers and publishers."

Starting on June 17, 2010, the OnLive Game Service will be available to early registrants throughout the United States, the company said. The initial offering will be supported by a $14.95 monthly service fee, which will provide access to a library of instant-play game content without the need to purchase expensive PC gaming or console systems.

Loyalty programs, such as multi-month pricing, and special offers will be announced by the start of E3, OnLive added. For starters, OnLive announced an exclusive, pre-registration offer, wherein the first 25,000 qualified registrants will have their OnLive $14.95 monthly service fee waived for the first three months of service. During this special three month introductory period, full versions of games will be available for purchase or rental on an ? la carte basis.

The OnLive Game Service will include standard online game service features such as gamer tags, user profiles, friends, and chat. In addition, an OnLive-exclusive features will include 3D graphics performance; instant-play free game demos; multiplayer across PC, Mac and TV platforms; Brag Clips video capture and posting; massive spectating; always-updated games; cloud-saved games?pause and instantly resume from anywhere, even on a different platform; and much more. Individual game titles will be available for purchase or rental on an ? la carte basis, with specific game pricing announced prior to the consumer launch event at E3.

"The OnLive Game Service creates a new opportunity for consumers to play the latest games without spending hundreds of dollars on a hardware system to make it happen," said Mike McGarvey, COO of OnLive. "As a Mac user myself, I'm excited about the opportunity to help bring high-end gaming to this new and significant market."

OnLive also confirmed the platform support from the world's largest game publishers. A few game titles include Mass Effect 2, Dragon Age Origins, Assassin's Creed II, Prince of Persia The Forgotten Sands, Borderlands and Metro 2033. OnLive said that it would soon announce the availability of its MicroConsole TV Adapter which would bring the OnLive Game Service directly to consumers' television sets for the first time.

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