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Tuesday, March 09, 2010
Fujifilm Unveils The Finepix HS10 Digital Camera With 30x Optical Zoom Lens


FUJIFILM announced its most impressive line of high speed, high performance D-SLR-styled digital cameras with the introduction of the Fujifilm FinePix HS10.

The latest addition to Fujifilm?s award-winning range of big zoom 'bridge' cameras combines a Fujinon 30x (24-720mm equivalent) manual optical zoom lens with sophisticated photographic controls, advanced functionality and D-SLR-like handling in a single unit.

The FinePix HS10?s built-in Fujinon 30x Wide-Telephoto zoom lens encompasses nearly every photographic requirement in a single compact unit. Furthermore, because the lens and body on the FinePix HS10 are built as a closed unit, it eliminates the possibility of dust on the image sensor.

The twist-barrel manual zoom control enables the photographer to make precision adjustments, and zooming is faster and more accurate than comparable powered zoom lenses in the same class of camera.

The Fujinon 30x optical zoom covers a 24-720mm (equivalent on a 35mm camera) range from true wide-angle to ultra telephoto. In addition to the impressive zoom capabilities, the Fujinon lens ensures optical quality across the entire range.



Triple Image Stabilization combines a mechanically stabilized CMOS sensor with high ISO sensitivities and advanced multi-frame digital stabilization for total anti-blur protection. Together these technologies reduce the blurring effect of both handshake and subject movement.

While shooting sports action or wildlife, or simply trying to keep up with fast-moving children, the FinePix HS10 will give users an edge with up to 10 frames-per-second of high speed continuous shooting at the maximum 10-MegaPixel setting. The FinePix HS10?s unique Best Frame Capture Mode means users don?t need the reactions of a pro sports photographer to get professional results either; in this mode the camera continuously records images from the moment the focus is activated, then saves up to seven shots captured before the shutter button is released.

The FinePix HS10 also features a full HD movie mode (1080p) with stereo sound, and the camera?s mini HDMI port allows users to display high definition photographs and movies on high definition televisions. A new Super High Speed Movie function can freeze action and capture movies at up to 1000 frames per second .

The FinePix HS10 boasts unique features and modes:

- Motion Panorama Mode
Captures an ultra-wide panoramic view in a single sweeping shot. As the camera pans across the scene (left/right or up/down), the FinePix HS10 captures a series of shots in rapid succession. The shots are then stitched in-camera to produce a seamless panorama.

- Motion Remover Mode
Remove moving subjects from your shots. This mode captures 5 images of a scene in quick succession; the five images are then analyzed and combined in-camera to produce a single image2 where anything moving in the scene is removed.

- Multi-Motion Capture Mode
Previously only possible with highly specialized equipment, this mode captures 5 images of a moving subject in rapid succession and combines them into a single composite image containing multiple sharply-captured views of the subject motion.

- Multi-Frame Image Stabilization
Combines high and low ISO exposures of the scene being photographed to reduce blur caused by camera shake without significantly increasing image noise. The FinePix HS10 also sports the 'Pro Low Light' mode, first seen on the FinePix S200EXR and F70EXR, which combines several exposures into a single image for ultra-low noise output in low light.

- Low Light Performance
The FinePix HS10?s BSI-CMOS sensor significantly increases the light gathering ability of every pixel, resulting in a 200% increase in sensitivity over a conventional CMOS sensor.

The improved sensitivity also allows the use of high shutter speeds in daylight required when shooting at telephoto end of the FinePix HS10?s 30x optical zoom, or when attempting to capture fast-moving subjects.

As well as a range of advanced automatic functions ? including Fujifilm?s SR Auto mode, the FinePix HS10 sports a full complement of manual and semi-automatic shooting modes and photographic controls. The external controls give the more advanced photographer direct access to virtually every control they will need for uninterrupted shooting, and the body includes dedicated command buttons for quick key functions such as ISO, white balance, focus and metering.

The FinePix HS10 also offers these additional features:

- 3.0" High-Contrast Tilting LCD and Electronic View Finder: The FinePix HS10 is fitted with a high contrast 230K-pixel 3.0" LCD and Electronic View Finder. To improve user interaction with the camera, Fujifilm for the first time has included a clever sensor to the side of the EVF (Electronic Viewfinder) that automatically switches the picture between the EVF and the LCD screen when the eye is withdrawn.
- Face Detection and Automatic Red-eye Removal
- Combined RAW/JPEG shooting: The FinePix HS10 has the ability to shoot both a RAW and JPEG shot simultaneously.

The FinePix HS10 will be available in April 2010 at a retail price of $499.95.


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