Saturday, May 07, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
U.S. ITC To Probe Smartphone Vendors
Facebook Loses Suit Over Storing Biometric Data
Apple and SAP to Develop Business Apps For iPhone And iPad
Upgrading To Windows 10 Will Cost $119 After July
Amazon To Take Stake In Cargo Airline
HTC Sets Up New Company
Samsung 4K Blu-ray Player Gets UHD Alliance Certification
Google, Fiat Chrysler To Work Together On Self-driving Vehicles
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Yahoo a...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, February 19, 2010
Yahoo and Microsoft to Implement Search Alliance


Microsoft and Yahoo! announced today that they have received clearance for their search agreement, without restrictions, from both the U.S. Department of Justice and the European Commission, and will now turn their attention to beginning the process of implementing the deal.

Implementation of the deal is expected to begin in the coming days and will involve transitioning Yahoo!'s algorithmic and paid search platforms to Microsoft, with Yahoo! becoming the exclusive relationship sales force for both companies' premium search advertisers globally.

"Once the transition is completed, the companies' unified search marketplace will deliver improved innovation for consumers, better volume and efficiency for advertisers and better monetization opportunities for web publishers through a platform that contains a larger pool of search queries," the companies said in a statement.

"This breakthrough search alliance means Yahoo! can focus even more on our own innovative search experience," said Yahoo! Chief Executive Officer Carol Bartz. "Yahoo! gets to do what we do best: combine our science and technology with compelling content to build personally relevant online experiences for our users and customers."

Microsoft CEO Steve Ballmer concurred with Bartz's assessment. "Although we are just at the beginning of this process, we have reached an exciting milestone," Ballmer said. "I believe that together, Microsoft and Yahoo! will promote more choice, better value and greater innovation to our customers as well as to advertisers and publishers."

Under terms of the agreement, which was announced in late July 2009, Microsoft will provide Yahoo! with the same search result listings available through Bing, and Yahoo! will integrate Yahoo! content, enhanced listings with organized information about key topics, and tools to tailor the experience for Yahoo! users.

Microsoft is hoping that by making itself a single conduit for advertisers to access customers on both sites, it will become a credible alternative to Google.


Previous
Next
Sony Introduces First 3D Compatible Receivers        All News        VIA Demos Dual GPU S3 Graphics Card at Digital Signage Expo 2010
Google Donates $2 million to Wikipedia     General Computing News      Kneber Botnet Breached 75,000 Computers

Get RSS feed Easy Print E-Mail this Message

Related News
Yahoo Reaches Agreement With Starboard
Microsoft Positions Windows 10 As A Platform for the Intelligence Revolution
Microsoft, Google Drop Complaints Against Each Other
Microsoft Reports Profit But Windows Business Keeps Declining
Yahoo Revenue Slightly Falls
Microsoft Sues U.S. Government Over Data Requests
Microsoft's Edge Browser To Limit Flash Support
Google Added To List Of Bidders For Yahoo's Core Business
Toyota, Microsoft To Work Together On Connected Technologies
Build 2016: Microsoft Announces Cloud Services, Developer Tools
Microsoft's BUILD 2016 Conference Kicks Off
Microsoft Apologizes for Offensive Tweets Made By Its 'Tay' Chatbot

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .