Wednesday, June 28, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Western Digital Announces First 96-Layer 3D NAND Technology
New Intel SSD 545s Packs 64-layer 3D TLC Flash
Ransomware Hits Servers Across the Globe
New Sony 20MP CMOS Image Sensor Released
Western Digital Launches New My Passport Ultra Drive
AMD Radeon Vega Frontier Edition Launches for $1,000
Huawei Unveils the Honor 9 in Berlin
European Commission Fines Google Record 2.42 billion Euros For Giving Advantage to own Comparison Shopping Service in Search
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Yahoo a...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, February 19, 2010
Yahoo and Microsoft to Implement Search Alliance


Microsoft and Yahoo! announced today that they have received clearance for their search agreement, without restrictions, from both the U.S. Department of Justice and the European Commission, and will now turn their attention to beginning the process of implementing the deal.

Implementation of the deal is expected to begin in the coming days and will involve transitioning Yahoo!'s algorithmic and paid search platforms to Microsoft, with Yahoo! becoming the exclusive relationship sales force for both companies' premium search advertisers globally.

"Once the transition is completed, the companies' unified search marketplace will deliver improved innovation for consumers, better volume and efficiency for advertisers and better monetization opportunities for web publishers through a platform that contains a larger pool of search queries," the companies said in a statement.

"This breakthrough search alliance means Yahoo! can focus even more on our own innovative search experience," said Yahoo! Chief Executive Officer Carol Bartz. "Yahoo! gets to do what we do best: combine our science and technology with compelling content to build personally relevant online experiences for our users and customers."

Microsoft CEO Steve Ballmer concurred with Bartz's assessment. "Although we are just at the beginning of this process, we have reached an exciting milestone," Ballmer said. "I believe that together, Microsoft and Yahoo! will promote more choice, better value and greater innovation to our customers as well as to advertisers and publishers."

Under terms of the agreement, which was announced in late July 2009, Microsoft will provide Yahoo! with the same search result listings available through Bing, and Yahoo! will integrate Yahoo! content, enhanced listings with organized information about key topics, and tools to tailor the experience for Yahoo! users.

Microsoft is hoping that by making itself a single conduit for advertisers to access customers on both sites, it will become a credible alternative to Google.


Previous
Next
Sony Introduces First 3D Compatible Receivers        All News        VIA Demos Dual GPU S3 Graphics Card at Digital Signage Expo 2010
Google Donates $2 million to Wikipedia     General Computing News      Kneber Botnet Breached 75,000 Computers

Get RSS feed Easy Print E-Mail this Message

Related News
Facebook, Microsoft, Twitter and YouTube Team Up To Counter Terrorism
Microsoft Patent Describes Plan to Stop Thieves Stealing Laptops
Microsoft Stream Video Services Available Worldwide
Microsoft AI Masters Pac-Man
Microsoft Windows XP and Vista Covered by Latest Security Patches Against Potential Nation-state Activity
Verizon Completes Yahoo acquisition, Meet Oath and Altaba
Yahoo Stockholders Approve Sale of Yahoo's Operating Business to Verizon
Microsoft to buy Cyber Firm Hexadite
Microsoft Shows Always-Connected PCs, Mixed Reality Designs at Computex 2017
Microsoft's Beam Streaming Service Becomes "Mixer"
BUILD 2017: Microsoft Announces New Tools and Services to Help Developers Build More Intelligent Apps
Microsoft's Nadella Hints On A Possible Surface Phone

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .