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Wednesday, February 17, 2010
Blu-Ray Player Shipments Will Still Lag Behind DVD Player Shipments in 2013

By 2013, Blu-Ray player shipments will still lag slightly behind the 90 million DVD player unit shipments, a reports from Research and Markets claims.

Worldwide DVD and Blu-ray player and recorder unit shipments declined to 137 million units in 2008. A modest increase was reported for 2009, and a more healthy increase in 2010, spurred by high volume shipments of Blu-ray players. Standard Definition DVD players will decline at a slow but steady rate as consumers opt for Blu-ray for replacement or upgrades in the primary television room.

DVD players will continue to ship in areas where HD programming is less accessible including Latin America, the Middle East, Africa, and parts of Asia, and for secondary television sets within a household.

In North America, significant price drops of Blu-ray players drove unit shipments to triple in 2009. With Blu-ray players as low as $99, the price differential between Blu-ray and DVD is shrinking. Blu-ray recorders with hard drives are taking off in Japan, cannibalizing the DVD recorder market, where DVD recorders with hard drives have been popular.

High-volume shipments of Blu-ray players, most of which feature network connectivity, are finally making inroads into the broader disc player and recorder market, reports In-Stat. By 2013, Blu-ray player shipments will still lag slightly behind the 90 million DVD player unit shipments. However, higher average selling prices will put Blu-ray player revenue at more than 4 times as large as DVD player revenue.

Recent research found the following:

- Shipments of network-enabled Blu-ray players/recorders will approach 80 million units by 2013.
- 18% of US survey respondents with at least some interest in purchasing a Blu-ray player cited cost as a barrier.
- Japan dominates the market for Blu-ray recorders. Europe is the largest revenue market for Blu-ray players.
- The key semiconductor providers supporting the Blu-ray and DVD player/recorder market include Broadcom, NEC, MediaTek, Sunplus and Zoran.

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