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Monday, January 18, 2010
December Search Engine Rankings

In December 2009, Americans conducted 14.7 billion core searches, with Google Sites accounting for 65.7 percent search market share, virtually unchanged from 65.6 percent in November, according to comScore's monthly comScore qSearch analysis of the U.S. search marketplace.

Microsoft Sites grabbed 10.7 percent market share, up 0.4 percentage points versus November.

Google Sites led the U.S. core search market in December with 65.7 percent of the searches conducted, followed by Yahoo! Sites (17.3 percent), and Microsoft Sites (10.7 percent). Ask Network captured 3.7 percent of the search market, followed by AOL LLC with 2.6 percent.

Americans conducted 14.7 billion searches in December, up 2 percent from November. Google Sites accounted for nearly 9.7 billion searches, followed by Yahoo! Sites (2.5 billion), Microsoft Sites (1.6 billion), Ask Network (545 million) and AOL LLC (383 million).

In the December analysis of the top properties where search activity is observed, Google Sites led the search market with more than 14.0 billion search queries, followed by Yahoo! Sites with 2.6 billion queries and Microsoft Sites with 1.6 billion searches. Bing experienced large growth during the month with a 6-percent increase in query volume to nearly 1.4 billion searches. eBay and Amazon Sites experienced gains in December as retail search activity picked up during the holiday season.

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