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Thursday, January 07, 2010
Samsung at CES 2010


Samsung announced 3D content alliances, new series of LED HDTVs and Blu-ray players, a 3D LCD TV lineup and the company's first first ebook at CES 2010.

Samsung, DreamWorks Animation and Technicolor in alliance for 3D home entertainment

Samsung, DreamWorks Animation SKG, Inc. and Technicolor announced that they have formed a global strategic alliance for the delivery of a complete 3D home entertainment solution in 2010.

The solution includes a broad line-up of 3D-capable HDTVs from Samsung, its new 3D Blu-ray disc player, and an exclusive promotion that includes a first-time feature-length, 3D Blu-ray version of DreamWorks Animation's 2009 release, "Monsters vs. Aliens." The disc will be created and produced by Technicolor, the companies said. Samsung will provide several 3D selections, including a short entitled "Bob's Big Break" as well as trailers for 2010 DreamWorks Animation feature film releases "How to Train your Dragon" and "Shrek Forever After" on Samsung HDTVs with its Internet@TV feature.

New LED HDTVs lineup

The company unveiled the next generation of its LED back-lit TVs, which feature a first of its kind built-in 3D processor, connected interactive experiences, and trend-setting designs.

With eight product series, and screen sizes ranging from 19" to 65", this is the industry's largest lineup of LED TVs to date. This year's flagship Series - the 9000 Series - was designed to end all depth competitions, and includes built-in 3D technology and a tuner.

New in 2010, this year's premium models in the LED TV lineup, the 7000, 8000 and 9000, all include Samsung's built-in 3D processor and emitter that is optimized for, and enables compatibility with multiple 3D standards including half and full HD resolution formats as well as the Blu-ray Disc Association approved "Blu-ray 3D" standard.



For those who want to add the third dimension to their regular TV viewing, Samsung included in its 3D processor an auto-conversion technology that renders 2D content into 3D in real time.

Samsung's LED TV's are using a Samsung-developed technology that merges the advantages of LED edge-lighting with the control of local dimming technology in directly back-lit LED televisions.

In another industry first, Samsung developed an on-board TV display full touch-screen remote control. The remote's color touch-screen makes understanding features and options easy and simple. Its integrated Wi-Fi and infrared technology controls TV and AV devices with the on-screen buttons and QWERTY keyboard. It allows users to watch broadcast content directly on the remote so consumes can watch the first part of the big game, while a Blu-ray movie is just wrapping up on the large screen HDTV(9000 Series only). Consumers can also browse music, photos, and video files from a DLNA certified PC then swipe the chosen content in the direction of the TV to enjoy on the larger screen (9000 Series only). The remote is the primary remote control for the 9000 Series and a derivative version of it is sold separately as an option for other LED TV models including the 7000 and 8000 Series.

More information on Samsung's LED display products, monitors and concept designs appearing at CES 2010 is available here

Samsung also announced Samsung Apps, an HDTV-based application store. Consumers can download and purchase applications from select 2010 Samsung HDTVs, Blu-ray Players and Home Theater systems via the upgraded Internet@TV Content Service. The feature now includes Samsung Apps, providing consumers a selection of content and applications from services like Accedo Broadband, AccuWeather.com, The Associated Press, Blockbuster, Fashion TV, Netflix, Picasa, Pandora, Rovi, Travel Channel, Twitter, USA TODAY, and Vudu. Applications can be downloaded and viewed all while watching TV. All of the premium LED TVs, 6500 Series and above, will include the upgraded Internet@TV with Samsung Apps.

New Blu-ray players

Samsung's 2010 lineup of Blu-ray players includes the BD-C6900 3D Blu-ray Player, which took home the 2010 CES Best of Innovations Award.

The BD-C7500 is Samsung's slimmest Blu-ray player to date and incorporates a nature-inspired, contemporary aesthetic. At 1.1 inches and designed to be wall-mounted, placed on a 25-degree angle stand or placed flat, it can be configured to match almost any home entertainment set-up. The BD-C7500 also features improved disc load and boot up times, while the 1080p playback reproduces movie images at 24 fps without need for up-conversion, resulting in a natural on-screen motion.

The BD-C6900 player is compatible with Samsung's new 3D HDTVs and recently ratified 3D Blu-ray standard. The player is also delvered in a slim design and a transparent cover that allows the consumer to see the disk spin as it plays.

Separately, the BD-C6500 pairs performance and speed, and the and the entry-level BD-C5500 delivers an eco design. With a lightning fast 15-second disc load and 15-second boot-up time, the BD-C6500 is one of the quickest Blu-ray players in the market. The player features enhanced Blu-ray disc playback using Samsung's Adaptive Servo Technology (AST). All of this is packaged in a slim design.

The BD-C5500 is offering advanced multimedia features at an affordable value. The player is Wi-Fi ready (separate purchase of Wi-Fi USB dongle required) allowing consumers to surf the content of their DLNA devices or the entertainment options via Internet@TV.

Across the line of 2010 Blu-ray players (beginning with BD-C6500 and above), all models include built-in Wi-Fi support and consumers can now access the upgraded Internet@TV Content Service featuring Samsung Apps.

Each player has improved energy efficiency by using new technologies such as loader duty control, low voltage spindle motor, and analog video detect, which contribute to a reduced power consumption of 13W during disc playback, and just 0.1W in stand-by mode. The players are all compliant to the more stringent EnergyStar 4.0 guidelines.

2010 LCD TV lineup

Samsung's 2010 portfolio of LCD HDTV's includes the 750 and 650 Series.

The 750 Series features built-in 3D technology. Across the board Samsung is delivering a host of picture improvements including its picture enhancing HyperReal Engine, for a true-to-life range of color and contrast. Additionally, all of the 2010 LCD TVs fall far below the maximum allowance for the new Energy Star 4.0 rating.

With built-in Ethernet connection and wireless ready capabilities, the 2010 LCD TV lineup is ready to meet the growing consumer demand for "content without borders." All of the premium LCD TVs 650 Series and above, will include the upgraded Internet@TV with Samsung Apps.

Also included is DLNA compatibility for wireless connectivity and multimedia sharing across devices.

The Samsung 240Hz LCD 750 Series is offering built-in 3D technology, including the emitter. The built-in 3D processor was developed to comply with the major 3D formats. In addition, Samsung's 3D system delivers a picture using a full color spectrum.

Along with the company's 3D Blu-ray player (BD-C6900) and active shutter glasses, Samsung offers a complete solution allowing consumers to bring the 3D theater experience home.

Samsung's 120 HZ 650 series features a new Ultra Clear panel to produce more natural colors, deeper contrast and greater clarity than have ever been seen before on an LCD HDTV.

New plasma TVs

Samsung's latest lineup of Plasma HDTVs inlcude the 8000, 7000 and 6500 Series.

The premium plasma TV line (8000 and 7000 Series) showcases the potential of Samsung's proprietary 3D processor which adds a new dimension to TV at home.

Samsung's built-in 3D technology makes images leap off the screen while innovations like Real Black Filter and Motion Judder Canceller (MJC) for higher picture quality. The Real Black Filter reduces the onscreen glare caused by ambient light, so blacks and shadow details are as crisp and defined as possible, while MJC reduces motion judder inherently found in fast-paced action scenes in film-based movies.

The Samsung Plasma 8000 Series also comes with a calibration mode that allows them to adjust key picture quality aspects for optimized viewing. The TVs are also equipped with Samsung's CinemaSmooth technology for playback of 24fps Blu-ray content mirroring the quality of the latest movie theaters.

The Samsung Plasma HDTV 7000 Series brings the high-quality of plasma displays and 3D entertainment in a slim, black bezel designed. This ultra-slim TV comes equipped with Samsung's Clear Image Panel technology which delivers clear images from every angle without the dual images and blurring typically found with conventional panels. It also features High-Definition 3D Processing and Internet@TV connectivity.

The 58-inch class model received a 2010 CES "Innovations Honoree" Award.

The Plasma HDTV 6500 Series is Samsung's entry-level ultra-slim TV. The TV comes with Samsung's Wide Color Enhancer and Clear Image Panel. The 6500 Series also provides expansive access to entertainment options with the updated Internet@TV feature.

Samsung?s 8000, 7000 and 6500 Series Plasma HDTVs feature a high-efficiency panel that lowers the TVs power consumption to meet the more stringent Energy Star 4.0 guidelines.

Samsung's First E-Book

Samsung also made its debut to the e-book market with a six-inch and ten-inch screen size offering.

Samsung's E6 and E101 enables handwriting directly onto the display, allowing users to annotate their reading selections, calendars and to-do lists with a built-in electromagnetic resonance (EMR) stylus pen. This dedicated pen prevents mistypes caused by hands and other objects that may graze the screen's surface. A variety of pen and eraser thicknesses makes the Samsung e-books perfect for drawing and writing.

The Samsung e-book displays reflect light naturally and deliver an appearance similar to that of printed paper. The E101 boasts a ten-inch screen, while the E6, is the more portable sibling at six inches. Because Samsung?s e-book is not backlit, the power consumption is lower than that of other portable display devices. Only four hours of charging prepares the battery for up to two weeks of use, depending on the extent of daily use.

Samsung's e-books are equipped for wireless connectivity as well. Wi-Fi 802.11b/g allows users to download content such as books and newspapers from a server wirelessly, as well as to share certain content with other devices. Bluetooth 2.0 is also a built in feature.

The Samsung E6 and E101 will be priced at $399 and $699, respectively. They will be available in early 2010.


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