Wednesday, February 10, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Apple Music On Sonos Now Available
SUNY Poly and GLOBALFOUNDRIES Announce $500M Research ProgramTo Accelerate Chip Technology
Intel To Focus On Energy Comsumption On Future Chips
Micron Outlines GDDR5X Plans
Sony’s New Laser Projectors Deliver Quality And with Quiet Operation
The Pirate Bay Has Started Streaming Content
Samsung to Showcase Display Technologies at ISE 2016
Intel To Remove Overclocking Loophole In Skylake Processors
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
 Home > News > General Computing > Consume...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, December 29, 2009
Consumer Groups Ask FTC To Block Google's Purchase Of AdMob


Two consumer groups today asked the Federal Trade Commission to block Google?s $750 million deal to buy AdMob, a mobile advertising company, on anti-trust grounds.

In addition, the groups said, the proposed acquisition raises privacy concerns that the Commission must address.

In a joint letter to the FTC, Consumer Watchdog and the Center for Digital Democracy (CDD) said Google is simply buying its way to dominance in the mobile advertising market, diminishing competition to the detriment of consumers.

"The mobile sector is the next frontier of the digital revolution. Without vigorous competition and strong privacy guarantees this vital and growing segment of the online economy will be stifled," wrote John M. Simpson, consumer advocate at Consumer Watchdog and CDD Executive Director Jeffery A. Chester. "Consumers will face higher prices, less innovation and fewer choices. The FTC should conduct the appropriate investigation, block the proposed Google/AdMob deal, and also address the privacy issues."

Last week Google said the FTC has made a so-called "second request" for additional information about the deal indicating the commission is scrutinizing the proposal in great detail.

Besides the anti-trust issues, the letter from the two non-partisan, non-profit groups said, a combined Google/AdMob raises substantial privacy concerns. Both AdMob and Google gather tremendous amounts of data about consumers? online behavior, including their location. AdMob, for example, targets consumers using a wide range of methods, including behavioral, ethnicity, age and gender, and education. In addition to its extensive mobile ad apparatus, Google also provides mobile advertising and data driven analytical services through its DoubleClick subsidiary. The consolidation of AdMob into Google would provide significant amounts of data for tracking, profiling and targeting U.S. mobile consumers.

"Permitting the expansion of mobile advertising through the combination of these two market leaders without requiring privacy guarantees poses a serious threat to consumers," the letter said. It noted that earlier this year several consumer groups, including CDD, petitioned the FTC to specifically protect consumer privacy on mobile phones, especially involving mobile advertising.

Initially Google was able to obtain its dominance in online search advertising largely because of innovative efforts. It then moved into display advertising through the acquisition of DoubleClick. When the FTC approved that acquisition, the Commission said it would watch developments in Internet advertising closely. Since that deal was approved, the online and mobile ad markets have evolved substantially, with Google becoming more dominant in the Internet ad market.

"The proposed Google/AdMob deal offers the FTC an opportunity to check Google?s increasingly anticompetitive behavior,? Simpson said. ?This deal is yet one more example of Google attempting to eliminate a threat to its power." "The FTC must protect competition and personal privacy in the key mobile sector," noted Chester.

The Center for Digital Democracy is a nonprofit Washington, DC-based group focused on the digital marketplace and the public interest.

Consumer Watchdog, formerly the Foundation for Taxpayer and Consumer Rights is a nonprofit, nonpartisan consumer advocacy organization with offices in Washington, DC and Santa Monica, Ca.


Previous
Next
LG Launches Collaborate and Innovate Initiative        All News        SPARKLE Launches GeForce GT 240/GT220 Graphics Cards With Low Profile Design
LG Launches Collaborate and Innovate Initiative     General Computing News      Panasonic Develops High-Capacity Lithium-Ion Battery Cells For Laptops and Electric Vehicles

Get RSS feed Easy Print E-Mail this Message

Related News
Ad Business Push Google's Profit
Google Paid $12,000 To Get Back The "Google.com" Domain Name
Europe May Probe Google's Tax Deal With U.K.
Google Used Machine Learning To Master Game of Go
Google Says It Has Shipped Five Million Cardboard Devices
Google Files Patent for Secure Drone Delivery
Google To Pay $185 Million To Settle UK Taxes
Google Paid Apple $1 Billion Fee To Keep Search Bar on iPhone
Lenovo and Google To Develop Next Project Tango Device
Google Glass Device Appeared In FCC Website
Google To Release New Messaging App
Google's Pixel C Tablet Now Available

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .