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Wednesday, December 09, 2009
NVIDIA Demonstrates 3D Blu-ray Playback Accelerated on GeForce and 3D Vision Technologies

With the forthcoming 3D Blu-ray specification expected to be formally announced later this year, NVIDIA and its partners announced that the 3D experience that has proven so popular in movie theaters is about to come home.

2010 is poised to be the year where consumers can enjoy 3D experiences across all entertainment mediums, including gaming, photographs, Web browsing, and of course, movies.

"2010 is poised to be a pivotal year for 3D entertainment," said Joe Roberts, Executive Vice President, Products for Corel. "Hollywood is ramping up production of 3D content, while hardware manufacturers are working to bring new 3D display technologies to market. Corel's WinDVD brand is a recognized leader in video playback technology and we're pleased to be working with NVIDIA to help drive this initiative. Our 3D Blu-ray playback prototype is a critical piece in offering a complete solution for 3D Blu-ray playback on the PC."

NVIDIA has been demonstrating a complete 3D movie solution to movie studios, press, and customers, consisting of a PC equipped with a GeForce GPU and NVIDIA 3D Vision active-shutter 3D glasses, as well as new 1080p, 3D LCD displays from Acer to showcase how consumers will experience this new 3D Blu-ray content once it is commercially available. In anticipation of an official announcement by the Blu-ray Disc Association and expected product unveilings at the upcoming Consumer Electronics Show (CES) this January, NVIDIA has been working closely with movie playback software developers, including Arcsoft, Corel, Cyberlink, and Sonic, to ensure seamless support for 3D Blu-ray titles when they are ready to ship in 2010.

Over the last few weeks, NVIDIA has successfully demonstrated playback of 3D content encoded with the AVC Multi-View Codec (or AVC-MVC), the codec that is expected to become the foundation for how 3D content is encoded onto Blu-ray discs. 3D Blu-ray content encoded in AVC-MVC can be decoded in real time on select NVIDIA GPUs. NVIDIA GPUs that can decode 3D Blu-ray content include the GeForce GT 240 ($99 U.S. MSRP), as well as upcoming next-generation GF100 GPUs based on the NVIDIA "Fermi" architecture. This will allow consumers to build desktop PCs powered by GeForce GPUs and NVIDIA 3D Vision active shutter glasses for under $1000 in total.

Of course, users will need a compatible 3D Vision display to watch upcoming 3D Hollywood blockbusters in the home. Display manufacturers are readying new 3D-Vision-ready, 1920x1080, 120Hz 1080p LCDs for introduction in 2010, and Acer will be first to market with its new GD245HQ and GD235HZ models for gaming, videos and other home entertainment uses, including 3D Blu-ray content.

NVIDIA will be demonstrating 3D Blu-ray playback running on NVIDIA GPUs and NVIDIA 3D Vision technology at the CES tradeshow in Las Vegas from January 7 to 11, 2010.

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