Thursday, December 18, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
North Korea Linked To Recent Sony Hacking
Sony Global Education Established
CEA and Japan Audio Society to Jointly Promote Hi-Res Audio
Intel, IBM Follow Different Strategies On 14nm FinFET
Toshiba Announces 6TB Enterprise Capacity HDD Models
WebOS 2.0 Smart TV Platfom To Debut At CES
ICANN Targeted in Phishing Attack
BlackBerry Classic Makes Official Debut
Active Discussions
Windows xp
Will there be any trade in scheme for the coming PSP Go?
Hello, Glad to be Aboard!!!
Best optical drive for ripping CD's? My LG 4163B is mediocre.
Hi All!
cdrw trouble
CDR for car Sat Nav
DVD/DL for Optiarc 7191S at 8X
 Home > News > General Computing > Yahoo L...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, December 08, 2009
Yahoo Launches Privacy Ad Tool


Yahoo launched on Monday the Ad Interest Manager", a new online tool that let users see and edit the personal profiles that the Internet company compiles about them to target Internet advertising.

The Ad Interest Manager is a central place where Yahoo visitors can see a summary of their online activity and make easy choices about their exposure to interest-based advertising served from the Yahoo Ad Network.

"Ads tailored to users' interests make online experiences more compelling and user-focused, and the new tool Yahoo is launching today will provide transparency into how Yahoo's interest-based advertising works," said Yahoo Vice President of Policy and Head of Privacy, Anne Toth. "Yahoo is committed to providing consumers with increased transparency and control when they are online. Ad Interest Manager will show users what interests we think they have, and also let them edit and change those interests to reflect the most up-to-date information." Anne Toth also pointed out: "Importantly, users who don't want interest-based ads can turn them off completely."

The tool provides a central point where Yahoo visitors can view the information used to deliver interest-based advertising. It shows them both Yahoo's educated guesses about their interests and a summary of observations, along with other information they have provided. It also provides a list of specific interest categories that Yahoo has placed a user into and lets people turn those categories off. Finally, it allows people who don't want to see interest-based ads to turn them off entirely.

The new tool allows consumers to see a summary of their online activities, including a list of the Web pages they visit and online services they use, such as e-mail and personal finance channels. It also lists a consumer's areas of interest, with categories such as consumer packaged goods, debt consolidation and automotive.

Consumers can modify their preferences and decline particular types of targeted pitches. It also lets consumers turn off targeted advertising altogether with the click of a bright yellow "Opt Out" link.

Yahoo's Ad Interest Manager is currently available in beta in the U.S. and will soon be made available to UK and European users.

To see what the new Ad Interest Manager looks like and how it works, visit http://privacy.yahoo.com/aim.

The launch coincided with a Federal Trade Commission conference on Monday about behavioral advertising, a practice used by Internet marketers to target ads by tracking where people go and what they do online.

The FTC released a set of self-regulatory guidelines for the Internet advertising industry this year. Those guidelines urge online marketers to give consumers clear notice of the information that is being collected about them and how it is being used, as well as the opportunity to remove themselves from data collection.

Yahoo was one of the first companies to implement a layered privacy center model more than eight years ago, which provides people with a central place to understand and control their privacy online, as well as their options when it comes to the use of personal data. In addition, the company's data-retention policy anonymizes most Web log data within 90 days.


Previous
Next
Aleratec Ships The DVD/CD Shredder XC        All News        Google Search Adds Twitter-Facebook-MySpace Feeds, Launches "Goggles"
Google Releases Chrome for Mac, Linux, Opens "Living Stories"     General Computing News      Google Search Adds Twitter-Facebook-MySpace Feeds, Launches "Goggles"

Get RSS feed Easy Print E-Mail this Message

Related News
Ebola, Frozen and Ariana Grande Top Yahoo's Most-Searched
Yahoo to Buy BrightRoll
Yahoo Reports High Revenue and Profit
Will Revamped Tumblr Compete With Youtube?
Yahoo To Shutter More Products, Responds To Proxy Battle
Yahoo, Google To Encrypt Web Mail
Yahoo, ComScore To Jointly Offer Online ad Measurements
Yahoo to Buy Flurry to Strengthen Mobile Products
Yahoo 2Q Revenue Fall
Yahoo To Stream Concerts For Free
Yahoo Offers Workforce Diversity Data
Yahoo Buys Mobile Messaging App Blink

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .