Wednesday, May 04, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Google, Fiat Chrysler To Work Together On Self-driving Vehicles
AMD Radeon R3 SSDs Released
IBM Makes Quantum Computing Available on IBM Cloud
Apple Loses China Trademark For 'iPhone' On Leather Goods
Sony Releases New Home Audio Products
HDD Sales Fall, Capacities Rise
Sony's Future Camera Could Be in The Form Of A Contact Lens
HP Refreshes The Pavilion PC Line-up
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Yahoo L...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, December 08, 2009
Yahoo Launches Privacy Ad Tool


Yahoo launched on Monday the Ad Interest Manager", a new online tool that let users see and edit the personal profiles that the Internet company compiles about them to target Internet advertising.

The Ad Interest Manager is a central place where Yahoo visitors can see a summary of their online activity and make easy choices about their exposure to interest-based advertising served from the Yahoo Ad Network.

"Ads tailored to users' interests make online experiences more compelling and user-focused, and the new tool Yahoo is launching today will provide transparency into how Yahoo's interest-based advertising works," said Yahoo Vice President of Policy and Head of Privacy, Anne Toth. "Yahoo is committed to providing consumers with increased transparency and control when they are online. Ad Interest Manager will show users what interests we think they have, and also let them edit and change those interests to reflect the most up-to-date information." Anne Toth also pointed out: "Importantly, users who don't want interest-based ads can turn them off completely."

The tool provides a central point where Yahoo visitors can view the information used to deliver interest-based advertising. It shows them both Yahoo's educated guesses about their interests and a summary of observations, along with other information they have provided. It also provides a list of specific interest categories that Yahoo has placed a user into and lets people turn those categories off. Finally, it allows people who don't want to see interest-based ads to turn them off entirely.

The new tool allows consumers to see a summary of their online activities, including a list of the Web pages they visit and online services they use, such as e-mail and personal finance channels. It also lists a consumer's areas of interest, with categories such as consumer packaged goods, debt consolidation and automotive.

Consumers can modify their preferences and decline particular types of targeted pitches. It also lets consumers turn off targeted advertising altogether with the click of a bright yellow "Opt Out" link.

Yahoo's Ad Interest Manager is currently available in beta in the U.S. and will soon be made available to UK and European users.

To see what the new Ad Interest Manager looks like and how it works, visit http://privacy.yahoo.com/aim.

The launch coincided with a Federal Trade Commission conference on Monday about behavioral advertising, a practice used by Internet marketers to target ads by tracking where people go and what they do online.

The FTC released a set of self-regulatory guidelines for the Internet advertising industry this year. Those guidelines urge online marketers to give consumers clear notice of the information that is being collected about them and how it is being used, as well as the opportunity to remove themselves from data collection.

Yahoo was one of the first companies to implement a layered privacy center model more than eight years ago, which provides people with a central place to understand and control their privacy online, as well as their options when it comes to the use of personal data. In addition, the company's data-retention policy anonymizes most Web log data within 90 days.


Previous
Next
Aleratec Ships The DVD/CD Shredder XC        All News        Google Search Adds Twitter-Facebook-MySpace Feeds, Launches "Goggles"
Google Releases Chrome for Mac, Linux, Opens "Living Stories"     General Computing News      Google Search Adds Twitter-Facebook-MySpace Feeds, Launches "Goggles"

Get RSS feed Easy Print E-Mail this Message

Related News
Yahoo Reaches Agreement With Starboard
Yahoo Revenue Slightly Falls
Google Added To List Of Bidders For Yahoo's Core Business
Microsoft Supports Yahoo Bidders
Starboard Launches Proxy Fight Against Yahoo Board
Time Could Bid for Yahoo's Internet Business: report
Yahoo Forms Independent Committee to Explore Strategic Alternatives
Verizon Expores Yahoo Deal Options: report
Yahoo Outlines Plan To Accelerate Growth
Yahoo Releases Machine Learning Dataset for Researchers
Yahoo Scraps Alibaba Spinoff
Yahoo Introduces The New Messenger on Mobile, the Web and in Yahoo Mail

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .