Wednesday, April 16, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Japanese Court Rejects Mt Gox Bankruptcy Protection Application
LaCie Warns Of Security Breech
Smartphone Makers, Carriers To Support Anti-theft Initiative
Samsung Galaxy S5 Carries A Very High Bill of Materials
Intel's Quarterly Net Better Than Expected
Researchers Hack Galaxy S5's Fingerprint Scanner
Pioneer's Car Multimedia Systems To Support Apple's CarPlay
Broadcom Doubles Wi-Fi Speed of Devices
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > TiVo an...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, November 24, 2009
TiVo and Google Team up on Audience Research Data


TiVo today announced that it has entered into an audience research agreement with Google whereby Google will license and integrate TiVo television viewing data into its measurement of audiences for advertisements sold through Google TV Ads platform. Terms of the deal are not disclosed.

This deal will enable Google TV Ads to draw on anonymous, second-by-second DVR viewing data from TiVo's stand-alone subscribers to substantially enhance the measurement and accountability of ad impressions for inventory sold using the Google TV Ads auction-based system. The TiVo sample covers all television signal sources including digital cable, analog cable, satellite, telecom and over-the-air television, in live and timeshifted viewing.

Google TV Ads is a flexible, all-digital system for buying more accountable and measurable TV advertising. The system allows advertisers to reach up to 96 million households.

This audience research deal is limited only to the measurement of ads sold through Google TV Ads and is only available to advertisers for specifically-purchased ad placements. This agreement is not affiliated with TiVo's proprietary audience research products including the Stop||Watch ratings service, Power||Watch ratings service, True Targets data, Power||Watch for Quantcast, and Stop||Watch Local Markets.


Previous
Next
OCZ and Symwave Partner to Deliver USB 3.0 External SSD        All News        European Commission Closes Formal Proceedings Against Qualcomm
Live Nation Studios to Release Exclusive Live Audio and Video Performances on iTunes     General Computing News      Google Bought Display Ad Startup Teracent

Get RSS feed Easy Print E-Mail this Message

Related News
TiVo Introduces 6-tuner Roamio DVRs
TiVo Settles Patent Litigation With Cisco, Motorola and Time Warner Cable
TiVo Launches TiVo Mini
Verizon To Pay $250 million in TiVo Settlement
TiVo and AT&T Enter Into a Patent Licensing Arrangement
TiVo Unveils New Family of Set Top Boxes
Hulu Plus Launches on TiVo
TiVo and Comcast to Offer Cable Set-Top With DVR That Delivers Linear TV, Broadband Content and Xfinity On Demand Library
TiVo, DISH Network and EchoStar Announce Half-Billion Dollar Settlement of Patent Litigation
Epsilon Notifies TiVo of an Email Database Breach
TiVo To Offer Hulu Plus on TiVo Premiere DVRs
TiVo Introduces Premiere DVR

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .