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Tuesday, November 10, 2009
Samsung Launches Open Mobile Platform bada

Samsung today announced the launch of its own open mobile platform, Samsung bada [bada] in December.

This new addition to Samsung?s mobile ecosystem enables developers to create applications for new Samsung mobile phones.

The name 'bada', which means 'ocean' in Korean, was chosen to convey the limitless variety of potential applications which can be created using the new platform, Samsung said. Samsung bada also represents the challenges and opportunities available to developers, as well as the entertainment which consumers will enjoy once the new platform is open.

Samsung claims that bada is also simple for developers to use, adding that it?s one of the most developer-friendly environments available, particularly in the area of applications using Web services. Lastly, bada?s User Interface (UI) can be transferred into a sophisticated and attractive UI design for developers.

Samsung bada also offers an easy-to-integrate platform for mobile operators so that they can provide unique and differentiated services to their customers.

Samsung established its mobile application ecosystem through the launch of Samsung Mobile Innovator in 2008 and the Samsung Application Seller Site followed by Samsung Application Store as another key element of this offering.

Dr Hosoo Lee, Executive Vice President and Head of Media Solution Center at Samsung Electronics said, "By opening Samsung?s mobile platforms we will be able to provide rich mobile experiences on an increasing number of accessible smartphones." He added, "bada will be Samsung's landmark, iconic new platform that brings an unprecedented opportunity for operators, developers and Samsung mobile phone users around the world."

The official website ( will open on November 10th and will feature a range of information on bada including updates on product launches, features, and event notices. Samsung will also host an official launch event for bada in London, UK in December and will also unveil its bada software development kit (SDK) to developers for the first time on this date.

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