Introducing Closure Tools
Searching the e-store: Google Commerce Search
Google also today announced a new hosted enterprise search product, Google Commerce Search, to power online retail stores and e-commerce websites.
Google Commerce Search promises to bring retailers fast speed and accuracy, by leveraging Google's platform to provide sub-second response time to customer queries. Commerce Search also uses proprietary ranking technology to analyze the products in each data feed and serve the most relevant match.
E-commerce-specific search features, like parametric search, sorting, spell checker, stemming, and synonym suggestions are also provided by Google Commerce Search. These features allow users to easily refine their searches. Retail-specific features like product promotions and product boost allow administrators to fine-tune their marketing approach in real-time and maximize conversions.
The platform also offers deployment and scaling ease, because Commerce Search is hosted by Google and fully based in the cloud. Retailers can implement the tool quickly and don't need to worry about maintenance. Using the hosted Google platform also allows retailers to scale without concern for seasonal peaks or valleys.
Retailers can also measure changing conversion rates through Commerce Search integration with Google Analytics on their website. E-commerce vendors benefit from providing a single feed of their catalog items to power Google Commerce Search for their website store and for indexing on Google Product Search.
Learn more about Google Commerce Search at www.google.com/commercesearch
Transparency, choice and control complete with a Dashboard
Lastly, Google has announced the launch of Google Dashboard. The Google Dashboard offers a simple view into the data associated with a user's account in one location.
"Today, with hundreds of millions of people using those products around the world, we are very aware of the trust that you have placed in us, and our responsibility to protect your privacy and data. In the past, we've taken numerous steps in this area, investing in educating our users with our Privacy Center, making it easier to move data in and out of Google with our Data Liberation Front, and allowing you to control the ads you see with interest-based advertising. Transparency, choice and control have become a key part of Google's philosophy, and today, we're happy to announce that we're doing even more," Google's engineers posted at a company's blog.
Designed to be simple and useful, the Dashboard summarizes data for each product that someone uses (when signed in to his/her account) and provides direct links to control his/her personal settings. Today, the Dashboard covers more than 20 products and services, including Gmail, Calendar, Docs, Web History, Orkut, YouTube, Picasa, Talk, Reader, Alerts, Latitude and many more. Llearn more at www.google.com/dashboard