Philips today confirmed U.S. retail availability for its Wireless HDTV Link (SWW1800/27) that uses new technology to wirelessly deliver high-definition TV picture quality (up to 1080p) without ruining the aesthetics of the home.

Unsightly wires are a digital burden of the past with the Philips Wireless HDTV Link which replaces the cables that connect the HD cable set-top box, HD satellite receiver, Blu-ray player and gaming console to a HDTV.

Philips Wireless HDTV Link is currently available for purchase at amazon.com and dell.com with a manufacturer?s suggested retail price of $799. It will be sold at Sam's Club, samsclub.com and Costco.com beginning November 2009. The company will expand the product's national brick and mortar retail availability in late fourth quarter 2009 and early 2010.

"Wireless HDTV Link is technology that consumers are demanding - and Philips' wireless product provides solid HD performance and improves aesthetics of the home without the cost or hassle of a custom installation," said Nico Riggio, Vice President, P&A/AVM, Philips Consumer Lifestyle.

With Philips Wireless HDTV Link, you can relocate your HD devices (set-top box and other AV components) up to 75 feet away from the TV without signal loss or degradation.

The Wireless HDTV Link allows you to connect four AV devices to your TV, two digital HDMI connections and two component connections. Users have the freedom to switch between these devices simply and quickly, without having to change cables and plugs in between uses.

Philips Wireless HDTV Link is one of the first digital wireless technologies that transmits up to a 1080p HD signal and negates the need for cables, combining form and function. The receiver is specially designed to fit behind standard TV wall mounts so that it is out of sight and won?t ruin the aesthetics of the room.