Samsung today announced the launch of the 'Samsung AMOLED 12M' (Model Name: SCH-W880), a 12-megapixel camera phone with a 3-times optical zoom lens. The phone will be available in the Korean market from early October.

Following the launch in June of the Pixon 12, the first 12-megapixel camera phone to launch globally, the Samsung AMOLED 12M combines the latest camera technology with an advanced WVGA (800 x 480) AMOLED full touch screen.

The AMOLED 12M's 3x optical zoom, featured for the first time on a 12-megapixel camera phone, allows users to bring in the action from far away, producing close-up shots without distortion. The device also features a 2x digital zoom, giving users the full capabilities of a 6x zoom.



The AMOLED 12M comes packed with a host of functions enabling consumers to easily capture, browse and share their images on the move, fully utilizing the 3.3-inch AMOLED screen.

The Samsung AMOLED 12M's image saving allows users to move to the next shot within just 2 seconds, while the phone also provides video recording (1280 x 720) at 30 frames per second.

The Samsung AMOLED 12M introduces the Touch Auto-Focus (AF) feature, which permits users to select a focus point with the touch of a finger, after which the lens will automatically track the object, keeping it in focus even as it moves across the screen. The Smart Auto feature lets users capture perfectly balanced images as the camera automatically changes its shooting mode based on the object, background, and lighting. Other features include a Xenon flash, shake reduction, face recognition, and 4GB of built-in memory.