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Thursday, September 17, 2009
Samsung Strengthens Omnia Smartphones Series


Samsung today annunced plans to release a series of new Omnia smartphones offering a range of multimedia and work features.

The new Omnia Series devices are built on the success of the Omnia I (I900), which sold more than 2.5 million units worldwide last year.

The Omnia Series will feature five devices: the OmniaPRO B7610, OmniaPRO B7320, OmniaPRO B7330, OmniaLITE (B7300), as well as the already announced Omnia II (I8000) with an updated Windows Mobile 6.5 operating system. Samsung will release the series later this year and announce a set of customized strategies to differentiate and expand sales of each model by appealing to a broad spectrum of user groups.

Within the OmniaPRO lineup, the OmniaPRO B7610 is the premium device, featuring a high-resolution 3.5 inch AMOLED display and QWERTY keyboard. The OmniaPRO B7320 and OmniaPRO B7330 will target businessmen with a QWERTY keyboard and email/wireless internet capabilities. The OmniaPRO B7330 will feature HSDPA 7.2 Mps, HSUPA 2.0 Mps and Windows Mobile 6.5. Rounding out the new series, the OmniaLITE will have a user-friendly interface and various multimedia functions for younger users.

"Samsung?s smartphone strategy is to provide both powerful multimedia features, with brighter and faster AMOLED displays, and offer efficiency and convenience at work supported by an advanced open operating system," said JK Shin, Executive Vice President and Head of Samsung Electronics' Mobile Communications Division.

Samsung Omnia Series with Windows Mobile 6.5

Samsung Electronics plans to feature Windows Mobile 6.5 on all Omnia Series devices after its release, while offering an update to 6.5 on the Omnia II, OmniaPRO B7610, and OmniaPRO B7320, previously shipped with Windows Mobile 6.1.

All-in-one Redefined: Omnia II (I8000)

The Omnia II is designed for the smartphone user who demands an enhanced and convenient multimedia experience featuring Windows Mobile 6.5 Professional. The phone features the world?s largest 3.7-inch AMOLED display with WVGA resolution for unbeatable screen clarity even in day light.

Complete with larger icons and simplified navigation, Omnia II's User Interface (UI) has been customized to provide touch-optimized usability. Also, the TouchWiz 2.0 UI and 3D effects make enjoying multimedia and multi-tasking convenient and fun. Advanced R Touch (Resistive Touch) enables faster, more accurate response.

Omnia II (I8000) was launched early June with Windows Mobile 6.1 and will be updateable to Windows Mobile 6.5 upon the update?s availability.



Simple All-rounder: OmniaLITE (B7300)

The OmniaLITE is designed for users who demand an easy smartphone interface with full support of multimedia, internet, and business features. The TouchWiz 2.0 UI and downloadable online widgets make it user-friendly, while its 3D multimedia player interface provides an enhanced entertainment experience.

OmniaLITE comes packed with a host of powerful business tools and multimedia features. Users have multi-push email access and the Microsoft Office Suite lets users edit and view their office documents on the move. Opera Browser and HSDPA & Wi-Fi connectivity allows users to access the net with ease and speed. Additional features like multi-codec supported high-quality video, a 3-megapixel camera, and A-GPS.

OmniaLITE will launch in October with Windows Mobile 6.5.



OmniaPRO B7610

With separate modes for Work and Life, the OmniaPRO B7610 boasts features optimized for both business and play. The phone comes in a hybrid Touch/QWERTY form.

At play, users can capture their favorite moments with the OmniaPRO B7610?s 5-megapixel camera with smile shot, or enjoy multi-codec supported high quality video on an AMOLED display. A-GPS with navigation is also included.

OmniaPRO B7610 was launched in late July with Windows Mobile 6.1 and will be updateable to Windows Mobile 6.5 upon the update's availability.

OmniaPRO B7330

OmniaPRO B7330 provides the professional with mobile solutions that satisfy both business and personal needs. User?s professional requirements are met by messaging functions, quick internet access and robust business apps, while personal wants are balanced out by providing a good range of multimedia features such as 3-megapixel camera and FM radio.

The OmniaPRO B7330 also features a wide display, comfortable messaging capability, and fast navigation. OmniaPRO B7330 will launch in October with Windows Mobile? 6.5.

OmniaPRO B7320

With its compact design and ergonomic QWERTY keypad, the Samsung OmniaPRO B7320 is a portable messaging center which lets users carry their inbox with them wherever they go, with corporate push email support.

The OmniaPRO B7320 boasts social networking applications like Facebook and MySpace as well as instant messaging support for MSN, Google Talk and Yahoo Chat.

OmniaPRO B7320 was launched late July with Windows Mobile 6.1 and will be updateable to Windows Mobile 6.5 upon the update availability.



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