Samsung today announced an aggressive 3G marketing initiative "3GSamsung, 3G for all" at JuYong, Great Wall in China, offering 30 3G mobile phone models.
2009 is the first year of China?s 3G launch and China is the only country that has adopted three different standards used around the world. Samsung Electronics introduced the "3GSamsung, 3G for all" initiative combining strategic insights and R&D investments with a localization approach.
In the second half of this year, Samsung plans to launch more products featuring 3G applications, in addition to over ten 3G models releases in the first half of the year, which included six WCDMA models, six TD-SCDMA models and nine handsets compatible with EVDO. Samsung looks forward to launching over 30 3G models in the Chinese market throughout this year, ranging from Smartphones and music and fashion mobile phones to devices that feature a full touch screen and HD recording.
As for applications, Samsung Electronics will further enhance its product development, promoting advanced 3G features such as online widgets, mobile TV and high-speed Internet access.