Monday, January 26, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Microsoft Reports Second Quarter Results
Smart TVs Could Be Hackers' Next Target
Oculus Forms Virtual-reality Film Studio
Dell Launches Malware Protection and Detection Service
Motorola Returns To The Chinese Market with Three New Phones
LG Display Buys Rights To Use New OLED Technology
Turkish Court Orders Facebook to Remove Pages Insulting Mohammad
Malaysia Airlines And Russian Dating Sites Topface Websites Hacked
Active Discussions
Sound card for my Laptop
full screen wide screen
Hi
About the restriction problem of chapter quantity in DVD
Booktype utilities for LiteON and OEM DVD Recorders
downgrade a nero vision 5 project to nero vision 2
what is the minimum burning speed
GSA-4163B and bitsetting
 Home > News > General Computing > Bing Ga...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, July 16, 2009
Bing Gains on Yahoo, Google


Microsoft's Bing search engine generated significant trial, was successful at increasing Microsoft?s share of search page results, and, to a lesser degree, Microsoft?s share of search sessions and search queries, according to Comscore research data for June.





Here is the comparison of June metrics compared to May, according to Comscore:



There was a significant increase of 14.7% in penetration (shown above), driven by new trial which continued to build throughout the month. However, it is important to understand how much of this incremental trial resulted in repeat business. To answer this question, Comscore looked at users who came back for at least another day after their first day of trial during the month of June. The research firm found that 53% of incremental trial users repeated during the month of June. A more important repeat metric is what percent of trial users come back within a 30-day period, which will be available when comScore?s July data are released.

Despite the strong trial and respectable repeat rate, Microsoft?s share of queries increased by only 4.5% in June. "One reason is that while Bing has built a larger base of repeat searchers, it only benefited from their queries after their first trial, said Andrew Lipsman, Director of Industry Analysis at ComScore. "And since many of the new trial users came in throughout June, Bing?s share benefited from only a portion of monthly activity from trial users. One would expect the queries from those users to be higher in July, with a full month of usage," he added.

Another contributing factor is that, while the share of search sessions increased by 8.9%, repeat users are now conducting fewer search queries per session (down from 2.33 to 2.18). While this adversely affects query share, it may be a reflection of a better search user experience with Bing compared to Live. This would be the case if users were able to get to their ultimate result faster, with fewer queries in a session.

"Bottom line, Bing has had an initial positive impact on Microsoft?s search position. However, one thing is clear: Closing the gap with its competitors won?t happen overnight. Marketing will certainly help generate more trial, but ultimately the product?s biggest opportunity is to capture a higher share of usage among the 41%+ of searchers that are now using Microsoft but only for a portion of their monthly searches. This will ultimately depend on improved user experience, particularly relative to competitors," Lipsman added.

"Not surprisingly, it all comes back to sustained product performance. Only time will tell if the search experience provided by Bing is compelling enough to increase adoption and change searcher behavior over the long term."


Previous
Next
Corsair Launches new 'Extreme'Series of SSDs        All News        Intel Core i7 And Core i5 LGA1156 Model List
Yahoo Redesigns Home Page     General Computing News      KDDI Transforms USB 2.0 Interface to Wireless

Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft Reports Second Quarter Results
Microsoft Launches the Lumia 435 and Lumia 532 Smartphones
Microsoft Attacks Google Over Security Disclosures
Microsoft To Release Customer-centric Solutions This Spring
Tech Giants Support Microsoft In Data Fight With U.S.
Cortana Arrives in France, Italy, Germany, and Spain
Microsoft Creates Tools That Unlock the Power of Living Cells
Microsoft Acquires Mobile Email App Provider Acompli
Bing Unveils The Top Searches of 2014
Microsoft Accidentally Anounced Acquisition Of Acompli
Microsoft Offers Massive Music Deals For The Holidays
Microsoft Slashes Prices Of Xbox One, Surface 3 For Black Friday

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .