Sunday, April 19, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Moore's Law And The Software Industry
Adobe And Windows Zero-Day Exploits Likely Leveraged by Russians In Highly-Targeted Attack
Samsung Logo Removed From Japanese Smartphones
Google Is Getting Serious With Project Loon
New Technology Can Track Detailed Hand Motion
Office Universal apps Coming Next Month On Windows 10 for Phones
FCC Makes 150 MHz Of Contiguous Spectrum Available To Telecom Companies
Google Extends Chrome Support For Windows XP
Active Discussions
Help make DVDInfoPro better with dvdinfomantis!!!
Question about nero
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
cdrw trouble
Need serious help!!!!
burning
 Home > News > General Computing > Bing Ga...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, July 16, 2009
Bing Gains on Yahoo, Google


Microsoft's Bing search engine generated significant trial, was successful at increasing Microsoft?s share of search page results, and, to a lesser degree, Microsoft?s share of search sessions and search queries, according to Comscore research data for June.





Here is the comparison of June metrics compared to May, according to Comscore:



There was a significant increase of 14.7% in penetration (shown above), driven by new trial which continued to build throughout the month. However, it is important to understand how much of this incremental trial resulted in repeat business. To answer this question, Comscore looked at users who came back for at least another day after their first day of trial during the month of June. The research firm found that 53% of incremental trial users repeated during the month of June. A more important repeat metric is what percent of trial users come back within a 30-day period, which will be available when comScore?s July data are released.

Despite the strong trial and respectable repeat rate, Microsoft?s share of queries increased by only 4.5% in June. "One reason is that while Bing has built a larger base of repeat searchers, it only benefited from their queries after their first trial, said Andrew Lipsman, Director of Industry Analysis at ComScore. "And since many of the new trial users came in throughout June, Bing?s share benefited from only a portion of monthly activity from trial users. One would expect the queries from those users to be higher in July, with a full month of usage," he added.

Another contributing factor is that, while the share of search sessions increased by 8.9%, repeat users are now conducting fewer search queries per session (down from 2.33 to 2.18). While this adversely affects query share, it may be a reflection of a better search user experience with Bing compared to Live. This would be the case if users were able to get to their ultimate result faster, with fewer queries in a session.

"Bottom line, Bing has had an initial positive impact on Microsoft?s search position. However, one thing is clear: Closing the gap with its competitors won?t happen overnight. Marketing will certainly help generate more trial, but ultimately the product?s biggest opportunity is to capture a higher share of usage among the 41%+ of searchers that are now using Microsoft but only for a portion of their monthly searches. This will ultimately depend on improved user experience, particularly relative to competitors," Lipsman added.

"Not surprisingly, it all comes back to sustained product performance. Only time will tell if the search experience provided by Bing is compelling enough to increase adoption and change searcher behavior over the long term."


Previous
Next
Corsair Launches new 'Extreme'Series of SSDs        All News        Intel Core i7 And Core i5 LGA1156 Model List
Yahoo Redesigns Home Page     General Computing News      KDDI Transforms USB 2.0 Interface to Wireless

Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft, Yahoo Renew Search Deal
Microsoft Introduces Lumia 540 Dual SIM
Microsoft Lens Transforms Your iPhone To A Portable Scanner
Data Requests To Microsoft Decreased
Samsung to Bring Microsoft Services on More Devices
Microsoft Collaborates With Ford On Conected Cars
Microsoft Releases New Business Products
Microsoft To Offer Cortana To Android, iOS
Microsoft Proposes New Power Backup Specification
MWC: Microsoft Unveils The Lumia 640 and Lumia 640 XL
Microsoft Band Gets New Features
Internet Explorer To Support HTTP Strict Transport Security Protocol

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .