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Thursday, June 11, 2009
Toshiba Unveils Its First Series Of LED TVs


Toshiba today announced that it is now shipping its premium REGZA HDTV Series, including the ZV650 LCD TV, and the SV670 LED TV. Both models incorporate FocaLight technology with Local Dimming, and ClearScan 240 motion enhancement.

REGZA models feature the new FocaLight LED Backlight with Local Dimming for very high picture contrast, ClearScan 240 motion enhancement with Backlight Scanning for increased picture clarity with fast-motion video, and the enhanced REGZA Engine with PixelPure 5G 14-bit video processing, Resolution+ super resolution technology, and AutoView histogram controlled automatic picture adjustment.

In addition to picture quality enhancements, these new REGZA series also offer a comprehensive suite of connectivity features including a USB port, SD card Slot, 4 HDMI inputs with InstaPort and REGZA-LINK, IR Pass-Through Port, and high-resolution PC input.

Toshiba has also included new Dolby Volume sound leveling, and Audyssey EQ. Toshiba is the first TV company to incorporate new Dolby Volume, a technology that solves a real-world problem by utilizing human psycho-acoustic algorithms to ensure a consistent volume level, even during commercials or when changing channels.



REGZA XV648

A new addition to the 2009 REGZA lineup, the XV648 Series support Toshibas new CrystalCoat technology that stops ambient room light reflections from washing out the picture, creating 30 percent better contrast in bright rooms. In addition, Dolby Volume technology ensures a consistent volume level when changing channels or during commercials.

The REGZA XV648 will be available in 40-inch, 46-inch and 52-inch screen sizes.

REGZA ZV650

The ZV650 Series support Toshibas new ClearScan 240 technology , which combines 120 frames per second with advanced Backlight Scanning Technology to create a 240Hz effect. Far superior to 60 Hz or standard 120 Hz systems, ClearScan 240 provides high picture clarity with fast-motion video. This new system also helps the ZV650 series attain its high 100,000:1 dynamic contrast ratio.



The ZV650 includes a USB port for playback of digital video, audio and picture files, an SD card slot for playback of digital picture files by simply taking the SD card from the camera and inserting it into the TV, four HDMI Inputs with InstaPort for faster switching and REGZA-LINK for two-way device control, an IR Pass-Through Port to control source devices that may be hidden in a cabinet or closet, and a high-resolution PC input that allows you to use the TV as a big-screen PC monitor for multimedia or gaming.

REGZA ZV650 is available in 42-inch, 47-inch and new 55-inch screen sizes (measured diagonally at 42 inches, 47 inches and 54.6 inches respectively).

REGZA SV670

The SV670 Cinema Series LED TV Series is the next generation of REGZA. While some LED TVs utilize standard edge LED, the SV670 incorporates superior FocaLight Full Matrix LED with Local Dimming. The full matrix creates better brightness uniformity. More importantly, the local dimming allows deep blacks without sacrificing peak white brightness for an all-new level of picture quality with a previously unattainable 2M:1 dynamic contrast.

The SV670 series is the first to incorporate the Deep Lagoon Design with the Infinity Flush Front. Inspired by nature, Deep Lagoon evokes the image of sand disappearing below the surface of calm shores. The Infinity Flush Front then adds an edge-to-edge anti-reflective front panel, reminiscent of an infinity pool.

The SV670 is available in 46-inch and 55-inch screen sizes (measured diagonally at 46 inches and 54.6 inches respectively).

Pricing and Availability:

REGZA XV648 Cinema Series LCD TV Series
40XV648U (available August 2009, MSRP $1,099.99)
46XV648U (available August 2009, MSRP $1,499.99)
52XV648U (available August 2009, MSRP $1,999.99)

REGZA ZV650 LCD TV Series
42ZV650U (available June 2009, MSRP $1,299.99)
47ZV650U (available June 2009, MSRP $1,699.99)
55ZV650U (available June 2009, MSRP $2,399.99)

REGZA SV670 Cinema Series LED TV Series
46SV670U (available June 2009, MSRP $2,299.99)
55SV670U (available June 2009, MSRP $2,999.99)


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