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Thursday, June 04, 2009
Microsoft Unveils Bing Travel


Microsoft today announced consumer availability of a new search destination for travelers ? Bing Travel ? which will help consumers make smart travel decisions through a variety of tools and features.

Bing Travel is part of Bing, Microsoft?s new Decision Engine and consumer brand announced on May 28, designed to help people overcome search overload and make faster, more informed decisions when searching online. Bing Travel combines many of the airfare and hotel tools from Microsoft?s 2008 acquisition of Farecast with news and editorial content from MSN Travel. Bing Travel is available for travelers today at http://www.bing.com/travel.

"Bing Travel has a simple goal: help people make smarter, more informed decisions regarding travel," said Hugh Crean, general manager of Bing Travel. "Travelers face plenty of challenges ? from airport security and luggage restrictions to finding their hotel in an unknown city or trying to speak a foreign language. Researching and booking travel should be simple and easy, and now Bing Travel is here to help."

Some of Bing Travel?s key features include the following:

- Price Predictor. Bing Travel uses Farecast technology to analyze more than 175 billion airfare observations and predict whether the price of a flight is going up or down. It offers people a recommendation of "Buy Now" or "Wait," including a confidence level and expected price increase or decrease over the next seven days.

- Rate Indicator. How does someone know if the rate for a hotel is a deal or not? The Rate Indicator analyzes historical rate data from thousands of hotels to determine whether the current price is a good deal, or not a deal at all.

- Travel Deals. Bing Travel features up-to-the-minute flight and hotel deals for nearly 40 cities around the world. When people choose their origin city, Bing Travel will show the best airfare and hotel deals it has and will even show them why particular flights are considered deals.

- Comparison Flight & Hotel Search. Bing Travel makes it fast and easy for consumers to get flight and hotel results and pricing for thousands of destinations worldwide. Finding the right flight or hotel is made simple with tools that allow people to refine results: nonstop flights only, specific airlines, hotels within a mile of an address, and many more. After selecting the hotel or flight, Bing Travel makes booking directly with suppliers or agencies seamless.

- Fare Alerts. Most airfare price drops last less than 48 hours, so people need to be ready to jump when a fare falls. Fare Alerts will notify people if the fares for their trips drop, allowing them to catch lower fares.

- Original travel editorial content. The new Bing Travel combines editorial content from MSN Travel and Farecast to create an in-house team of experts who write daily articles, features, slide shows and blog posts to inspire and educate travelers on destinations, travel news, tips and tricks. Bing Travel also features exclusive editorial content from some of the world?s biggest names in travel, including Peter Greenberg and Pauline Frommer. Bing Travel also licenses content from leading publications such as Travel + Leisure, Budget Travel Inc. and The Wall Street Journal.


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Intel to Acquire Wind River Systems for $884 Million        All News        Sony Ericsson Announces new "GreenHeart" Mobile Phones 04 June 2009
Intel to Acquire Wind River Systems for $884 Million     General Computing News      Google launches 'Google Squared' Search Tool

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