Nokia introduced an innovative service concept that enables people on the move to access relevant information and services on the internet, simply by pointing their mobile phone camera at real-life objects.

A beta version of Nokia Point & Find, focusing on movies, is now available in the UK and US. Capabilities will later expand into other services and countries.

"With Nokia Point & Find, businesses are able to target engaging experiences and calls-to-action to consumers. We believe that this first Nokia Point & Find-based service for movies will add something special to the cinema experience. Simply by pointing their camera phone at a poster for a new movie, people can watch the trailer, read reviews, and find the closest cinema where it is playing," said Philipp Schloter, General Manager, Nokia Point & Find.

Nokia Point & Find is an open service platform on which other companies can build customized experiences to drive better engagement with potential customers. Unique experiences can be created through the self-service Nokia Point & Find Management Portal, or by working with the Nokia Point & Find professional service team.

Nokia Point & Find uses advanced real time image processing and recognition technologies to link the user to digital content and services. It also recognizes bar codes, integrates GPS positioning technology, and supports category-specific text-entry search. When the phone is pointed at an object, Nokia Point & Find uses a variety of the phone's capabilities including the camera, internet connectivity, and GPS positioning to evaluate the object. Then, by searching through a database of virtually tagged items, the system identifies the object and returns a set of links to associated content and services.

For more infiormation visit http://pointandfind.nokia.com