Friday, October 24, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Internet Explorer 11 Toolkit Allows Enterprise Admins "Spy" On Their Employees
FCC Says Airwave Auction To Delay Until 2016
HP Broadens Moonshot Portfolio With Intel-powered Models
Microsoft To Keep Nokia Brand For Low-end Smartphones
LG Introduces Its First Octa-Core Application Processor
Cloud and Surface 3 Drive Microsoft's Revenue
Micron Urges Investors To Reject TRC Capital's Unsolicited Tender Offer
Facebook Returns To Chat Roots With Rooms App
Active Discussions
Copied dvd's say blank in computer only
How to generate lots of different CDs quickly
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
 Home > News > Optical Storage > Chinese...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, March 20, 2009
Chinese Audio Technology Included in The Blu-ray Specifications


The Blu-ray Disc Association (BDA) announced on Wednesday in Beijing that DRA (Dynamic Resolution Adaptation) technology, a digital audio coding standard has been included in the 2.3 specifications for the BD-ROM format.

This makes DRA an optional audio technology for the BD-ROM format.

DRA is a chinese-developed audio technology to which China owns intellectual property rights. The technology had been formally approved after two rounds of technical evaluations by the BDA in the US and Japan last July.

DRA is a Multi-audio Track Audio-visual Encoding and Decoding Format developed in 2004 by Guangdong Guangsheng Assets Management Company, one of the three largest state-owned companies in China. Digirise's proprietary technology had been approved as China's digital audio industry standard in January 2007. The technology was supported by the Chinese government in hopes of saving billions of dollars in royalty fees now paid to companies like Dolby and DTS, which dominate the Chinese audio products market.

Digirise had been actively applying to join the Blu-ray Disc Association, as a means to promote its Multi-audio Track Audio-visual Encoding and Decoding Format as part of an international standard for next generation disk players.

The move marks China's establishment of a share in the international Blu-ray Disc standard system, a shift from the long run dominance of foreign companies over technologies in this field. In addition, it paves the way for the Blu-ray format to be established in China. The BDA had to include intellectual property owned by Chinese companies in the Blu-ray format for the Chinese territory, since that was a demand by the Chinese government in order to approve the Blu-ray as a candidate format for the local territory.

Currently, the Blu-ray is facing the competition of the China Blue High-definition Disc (CBHD) in mainland China. The physical format of CBHD includes Chinese-owned intellectual property and it is based on Toshiba's HD DVD. CBHD includes a couple of the Chinese IPs such as China DRM and AVS Audio and Video, and Warner has already announced the release of movies in the CBHD format.



Source: People's Daily Online


Previous
Next
Samsung Mobile Launches Movie Store        All News        Wii Graphics to Get Boost From Nvidia's PhysX Engine
New Blu-ray Benchmark Disc by Stacey and Munsil     Optical Storage News      Hard-Disk Drives Could Sound Better than CDs

Get RSS feed Easy Print E-Mail this Message

Related News
Pioneer Introduces New High-end Blu-ray Players At CEDIA
Blu-ray Discs For 4K Content And 4K Players Coming Next Year
New BD-DSD Blu-ray Disc Standard Allows Storing 200GB Of Data Per Disc
Optical Disc Sales Down
DVD And Blu-ray Discs Remain Popular in Britain
Blu-ray Disc Format Moving From Consumers To Professionals
Pioneer BDP-170 Blu-ray Disc Player Comes With Wi-Fi, Miracast And Youtube Connectivity
Sony And Panasonic Create New "Archival Disc" 300GB Optical Disc Standard
DVD And Blu-ray Discs Remain Preferred Sources of Video Content
TOSHIBA 2014 Symbio Streaming And Disc Players Coming in Q1
Samsung Says 4K Content Will Be Distributed In 125GB Blu-ray Disks
Blu-ray Closes Gap with DVD in Revenue Generation for Video Releases

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .