Saturday, August 01, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Microsoft Sees Growth Beyond The Desktop With Windows 10
Yahoo Gets Fashionable With Acquisition Of Polyvore
NVIDIA Recalls SHIELD Tablets Due To Battery Issues
Firefox Attacks Microsoft Over Default Browser in Windows 10
Sharp to Exit Americas TV Market
Researchers Showcase Javascript-based Attack On a Computer's DRAM
Hackers Used Twitter hashtags To Extract Data From Compromised Networks
Facebook Unveils New Security Checkup Tool
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, March 12, 2009
Google Launches "interest-based" Advertising


Google will use its surveillance of Web surfing habits to figure out which ads are best suited to each individual's interests.

Google seems to capitalize the huge amount of information that has been learning about millions of onlibe users around the world, by making online advertising even more relevant and using additional information about the websites people visit.

This behavioural advertising approach means that someone who frequents sites about dogs might see more ads for flea treatment products even when visiting another Web destination that has nothing to do with pets. Until now, Google has shown ads based mainly on what the users' interests were at a specific moment. So if you search for [digital camera] on Google, you would get ads related to digital cameras.

Google's system initially will work only on its YouTube video sharing site and on websites which use its AdSense technology to choose and display ads. Searches at Google.com will not be affected during the pilot phase.

"We believe there is real value to seeing ads about the things that interest you. If, for example, you love adventure travel and therefore visit adventure travel sites, Google could show you more ads for activities like hiking trips to Patagonia or African safaris. While interest-based advertising can infer your interest in adventure travel from the websites you visit, you can also choose your favorite categories, or tell us which categories you don't want to see ads for," Susan Wojcicki, VP, Product Management of Google explained at the company's blog.

However, behavioural advertising systems have run into controversy over the degree to which people were informed about and able to opt out of the system.

Hoping to avoid a backlash and appease regulators, Google has set up its system so individuals can specify their areas of interest or shun certain forms of advertising at http://www.google.com/ads/preferences.

Google also said that users will have always opt out of the advertising cookie for the AdSense partner network here. To make sure that their opt-out decision is respected (and isn't deleted if a user clear the cookies from his/herbrowser), Google has also designed a plug-in for the browser that maintains users' opt-out choice.

Introduction of Google Voice

In related news, Google also today introduced the Google Voice. The new service weaves traditional phone features with Google's Gmail email product, allowing a person to store transcripts of voicemail phone messages in their email inbox and to find a specific nugget of information within a phone message as if trawling through a sea of emails.

Google Voice offers consumers a single phone number that can route incoming calls to home, office and cell phones. The new version uses speech-recognition technology that Google developed for its Goog-411 telephone directory service, automatically transcribing voicemails into text. The transcribed messages can be forwarded as an email or SMS text message to a person's email inbox.

Google Voice will be available to existing Grand Central users on Thursday and to the general public in the following weeks. GrandCentral service was acquired by Google in July of 2007.

Check out the features page for videos and more information on how these features work.


Previous
Next
New 8x Blu-ray Burners by LG        All News        Philips Sells Its Remaining Stake in LG Display For EUR 630 Million
Latest Mars Satellite Images Viewable With Mars in Google Earth     General Computing News      Seiko Epson and Sony Begin Discussions Regarding Alliance of Small LCD Businesses

Get RSS feed Easy Print E-Mail this Message

Related News
Court of Appeals Rejects Google's Move To Overturn Microsoft's Patent Royalty Victory
Google Relases New Consent Policy in European Union
Google Announces Changes To Google Plus
Google Cloud Storage Nearline Offers 6PB Of Free Cloud Storage
LG Electronics Denies Take Over Rumors By Google
Google, Facebook And Amazon Keep Spending A lot On Lobbying
Google Could Move Into the Home-Services Market
Google Reports Confirms Serious Accident With Self-driving Car
Google Glass Could Resurrect In A Business Environment
Google's Strong Profit Driven By Wealthy Ad Business
Google Unveils Buy Button on Ads
Google Releases Smartphone Location Tracking Tools

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .