Philips provided more details about the upcoming cinema-proportioned Full-HD LCD TV, which boasts a 56" screen shaped in the 21:9 aspect ratio, so movies in the 2.39:1 format completely fill the screen.

Cinema 21:9 LCD TV promises deliver a true cinematic viewing experience in the comfort of the home. Traditional LCD televisions compromise on the cinematic viewing experience either by changing the aspect ratio to fill the screen ? losing the full scope of the original shot ? or by inserting distracting black bars (letterboxing) at the top and bottom of the screen. Cinema 21:9 overcomes these issues and displays 2.39:1 movie material.

The new TV also combines high picture quality courtesy of Philips 2009 Perfect Pixel HD processing engine (500 million pixels per second processing power and 2,250 trillion vivid colors) with three-sided Ambilight Spectra technology that enlarges the screen further by projecting a glow of light from the back of the screen onto the surrounding wall. Completing the picture package, Cinema 21:9 is equipped a Full HD 2560x1080p screen with 8.3 million pixels.



Cinema 21:9 is equally accomplished with more-common 16:9 material from sources including broadcast television, gaming and DVDs, which courtesy of auto formatting technology can be resized to fill the screen.

Cinema 21:9 is also the fastest LCD available in the world today, with a refresh rate of just 1ms and 200Hz Clear LCD technology. In addition, Perfect Contrast helps boost contrast levels to deliver an 80,000:1 dynamic contrast ratio.

Picture quality is further enhanced by Perfect Natural Motion that ensures moving objects glide naturally on-screen, eliminating the judder associated with LCD TVs.

A notable new feature addition to Cinema 21:9 is Net TV, which enables simple and quick internet access to a wide range of sites from a start page on the TV screen. The Net TV feature has dedicated and tailored websites from European partners that include brand names such as YouTube, eBay, TomTom, Meteo Group, Netlog, Funspot and MyAlbum. Through Net TV internet content is accessed through the TV?s remote control, without the need for extra set-top boxes or subscriptions.

The device also comes equipped with five HDMI 1.3a ports, DLNA and offers Wi-Fi connectivity.

The Cinema 21:9 LCD TV will be available in Spring 2009 in selected European countries.