Thursday, October 27, 2016
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Sony Brings PlayStation Vue To Android TVs
Apple unveils new MacBook Pro Featuring Touch Bar, Ultra-thin Design
Apple unveils new TV app for Apple TV, iPhone and iPad
Uber Lays Out Plans Future of On-Demand Urban Air Transportation
Facebook Offers Halloween-themed Face Filters for Live videos
Twitter Announces Restructuring and Headcount Reduction, Shuts Down Vine
Qualcomm Is Buying NXP Semiconductors in A $38.1B Deal
Fujitsu Launches First 4 Mbit ReRAM
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Yahoo O...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, February 25, 2009
Yahoo Offers New Ad Products

Yahoo on Tuesday announced the launch of three new targeting products for brand and performance marketers that are designed to help them reach the audiences that matter most when advertising online.

The announcement was made during the Company's keynote presentation at the annual conference of the Interactive Advertising Bureau.

The new products include "Search Retargeting," which gives advertisers the ability to target display advertising based on user search activities; "Enhanced Retargeting," which allows advertisers to deliver dynamically generated display ads across the Yahoo network based on user activity on an advertiser's site; and "Enhanced Targeting" capabilities for search advertising, including ad scheduling and demographic targeting within search.

Yahoo's Search Retargeting is a customized display targeting solution that lets advertisers capture user interest from search terms and retarget the user with display ads throughout the Yahoo Network. For example, if a user searches for the keyword "sandals," indicating strong purchase intent, an advertiser can target that user with a tailored display ad for footwear.

Enhanced Retargeting combines standard site retargeting with dynamic ad generation. For example, users who visit an airline website to check offers for flights from SFO-JFK can be served a personalized offer for that specific flight when they visit a page within the Yahoo Network.

Enhanced Targeting capabilities are designed to extend the advertiser's control over where and when an ad is shown at both the campaign and ad group level, including what time of day and day of the week an advertiser would like campaigns to run (ad scheduling) and what age and gender they'd like to reach (demographic).

The improved ad-targeting software comes as newly-installed Yahoo chief executive Carol Bartz sets out to revive the struggling Internet pioneer's fortunes.

Micron to Cut 2,000 Jobs        All News        Google Joins EU antitrust Case Against Microsoft
Flash Player Update Available to Address Security Vulnerabilities     General Computing News      Google Joins EU antitrust Case Against Microsoft

Get RSS feed Easy Print E-Mail this Message

Related News
Yahoo Asks U.S. Intelligence Authorities To Explain Email Scanning Order
Yahoo Reports Profit For Third Quarter 2016
Verizon Says Yahoo Breach Affecting Acquisition
Yahoo Makes Headlines With Massive Email Surveillance Project
Security Firm Claims Yahoo Hack Was Not State-sponsored
Yahoo Says 'state-sponsored' Hack Affected More Than 500 Million Accounts
Yahoo Is The New Home For Free Hulu
Verizon Buys Yahoo's Core Business For $4.83 billion
Verizon Closer To Yahoo Deal
Yahoo Reports Loss For The Second Quarter 2016
AT&T, Verizozn To Make Final Bids for Yahoo Web Business - report
Verizon To Bid For Yahoo's Internet Business: report

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .