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Friday, February 13, 2009
Samsung Introduces "Blue Earth" - the First Solar Powered Full-Touch Phone

Samsung today unveiled the solar powered full-touch screen phone "Blue Earth", alongside Samsung?s vision for environmental sustainability.

The new phone will be showcased at Mobile World Congress 2009 for the first time.

Blue Earth is the first solar powered full-touch screen phone. The phone is has a solar panel located on the back of the phone that it used for charging.

Blue Earth is also made from recycled plastic called PCM, which is extracted from water bottles. The device, including charger, is free from harmful substances such as Brominated Flame Retardants, Beryllium and Phthalate.

The latest in a series of eco-friendly products, Blue Earth comes with a unique user interface which is designed to draw attention. Simple to set screen brightness, backlight duration and Bluetooth to an energy-efficient mode, this new user interface allows the user to be energy-efficient with just one click of 'Eco mode'. Through the 'eco walk' function the user can count their steps with an in-built pedometer, calculating how much CO2 emissions have been reduced by walking as opposed to motor transport. This function allows user to calculate the value of this footprint through the number of trees that have been saved.

The packaging for Blue Earth is designed to be both small and light, made from recycled paper, and comes with a 5 star energy efficient charger which uses standby power lower than 0.03W. As part of the Voluntary Agreement of European Commission IPP (Integrated Product Policy) pilot program, Samsung has agreed to start using rating on energy consumption on the no-load mode of the mobile device charger.

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