Microsoft and Netflix today announced that 1 million Xbox LIVE Gold members have downloaded and activated the Xbox LIVE application from Netflix since the alliance launched last November.

"In less than three months the Xbox LIVE community has watched instantly 1.5 billion minutes of movies and TV episodes," the companies said in a statement today.

Netflix has offered the Watch Instantly streaming service for over two years, but it was originally only available on PCs. It has since offered streaming Netflix video from the Internet through various devices, including the Roku settop boxes, the Xbox, LG Electronics products and others.

The Netflix application offers Xbox LIVE Gold members, who pay $50 a year to Microsoft for various different applications, the ability to instantly view content from Netflix on a TV via the Xbox 360 system if they are also members of Netflix service, priced at around $9 per month to include Watch Instantly unlimited streaming.

Netflix also offers newer titles on DVD or high-definition Blu-ray Disc through its mail-order service, through a library of more than 100,000 titles.