Adobe Systems Incorporated and

Intel's Media Processor CE 3100 is used in cable set-top boxes, Blu-ray Disc players, digital TVs and retail connected AV devices.

Intel and Adobe are working together to optimize both the Adobe Flash Player and Adobe Flash Lite for the CE3100. Intel plans to ship the first CE3100 with support for an optimized implementation of Adobe Flash Lite before mid-2009.

"The Intel Media Processor CE 3100 is a highly integrated solution that provides a powerful, yet flexible technology foundation that will bring to life the high-definition capabilities of Adobe Flash," said William O. Leszinske Jr., general manager of Intel's Digital Home Group. "Our effort with Adobe is poised to accelerate a rich, yet relevant Internet experience on the TV that will provide consumers with access to a growing number of Flash based applications that will ultimately be enjoyed across a number of screens seamlessly, from the laptop to a MID and now the TV."

Adobe and Intel are also working together to bring an optimized implementation of Adobe AIR technology to Intel's digital home platform in the future.