Wednesday, July 30, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
AMD Opteron 64-Bit ARM-Based Developer Kits Now Available
Samsung Galaxy Note 4 Coming On September 3
Google To Show Ratings to Search-Results Ads
Samsung And Apple See Their Smartphone Market Shares Plunging
Twitter Says Its User base Increased
Microsoft Details Windows Phone 8.1 Update, Brings Cortana To New Markets
Facebook to Shut Down Gifts Service
Netflix To Pay AT&T For Smooth Video Delivery
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > Optical Storage > Cheaper...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, November 27, 2008
Cheaper Blu-ray Players in Short Supply for Christmas


New research from media analyst Screen Digest finds that supply problems earlier on in the year mean that only a limited number of affordable Blu-ray players will reach European high street shelves in time for Christmas 2008.

However, DVD and its successor Blu-ray Disc (BD) are set to remain the dominant force in home entertainment throughout the economic downturn and beyond, acfcording to the same research.

Packaged media formats have been the primary drivers of the movie business for many years, with video sales (initially VHS, now DVD and BD) accounting for 41 per cent of studio revenues from worldwide movie exploitation last year. Rentals generate a further 10 per cent.

Screen Digest believes that viable systems for delivering content digitally to the mass market remain a long way away. In fact, by 2012 the firm anticipates that just two per cent of West European spending on home entertainment will be generated by digital delivery of movies over the internet. Meanwhile, Screen Digest anticipates that, in the same year, consumers in Europe will spend Euro 11.4bn on buying packaged media (DVDs and BDs), an increase of 25 per cent on the Euro 9.3bn spent in 2007.

The research also indicates that the new Blu-ray format will generate 45 per cent of this figure, up from a projected three per cent this year. The rise of the high-definition format will coincide with the growth of HDTV: by 2012, 85 per cent of Western European homes will have at least one HDTV set and the increasing availability of broadcast HDTV means that for many households high definition will have become the norm, rather than a viewing aspiration. Screen Digest believes that one third of these homes will also have a standalone Blu-ray player, a figure that could be as high as 47 per cent if all the BD-capable PS3s in the region are included.

Shortage of Blu-ray players will affect Christmas sales, the research found. This is despite the fact that Screen Digest has recently lowered its European Blu-ray sales forecasts for 2008 and beyond. Contrary to increasingly widespread suggestions, this is not due to 'disappointing' consumer take-up of the new format; instead, hardware supply constraints earlier in the year meant that the anticipated European BD promotional campaigns had to be reined in. Rather ironically, the unexpectedly rapid withdrawal of rival format HD DVD from the market in early 2008 caused a problem for Blu-ray by stimulating retailer demand for BD players when a severe shortage of an essential component meant that manufacturing could not keep up. Although the supply of hardware is now assured, the industry was left with insufficient BD hardware to meet global retailer demand for entry-level players over Christmas 2008. The majority of the available players are being channelled into the more developed markets of the US and Japan, with the result that there will be fewer affordable players in European stores than the industry had hoped.

Meanwhile, as the economic downturn takes hold, a lack of entry-level players will mean that many consumers will defer upgrading their home entertainment system. This does not mean that they will stop buying and renting DVDs, which have now been commoditised in markets like Europe and provide a value-for-money alternative to an evening out. But it does mean that the shift to Blu-ray may take a little longer.

Richard Cooper, Screen Digest Analyst says "A shortage of cheaper Blu-ray players means that the sub-$300 machines that are already appearing on US shelves are unlikely to materialise in Europe this Christmas. Combined with the recession, this means the format is unlikely to move much beyond the early adopter market this year. However, BD hardware prices will start to fall in 2009, and in due course even price-conscious consumers will start upgrading, not least because the format's backwards compatibility means they can continue to make the most their existing library of DVDs."


Previous
Next
Plextor Ships Miniature External Hard Disks        All News        Nokia Ships 5800 Touch-screen Phone
Plextor Ships Miniature External Hard Disks     Optical Storage News      Pioneer BDR-S03J 8x BD Burner Announced

Get RSS feed Easy Print E-Mail this Message

Related News
DVD And Blu-ray Discs Remain Popular in Britain
Blu-ray Disc Format Moving From Consumers To Professionals
Pioneer BDP-170 Blu-ray Disc Player Comes With Wi-Fi, Miracast And Youtube Connectivity
Sony And Panasonic Create New "Archival Disc" 300GB Optical Disc Standard
DVD And Blu-ray Discs Remain Preferred Sources of Video Content
TOSHIBA 2014 Symbio Streaming And Disc Players Coming in Q1
Samsung Says 4K Content Will Be Distributed In 125GB Blu-ray Disks
Blu-ray Closes Gap with DVD in Revenue Generation for Video Releases
Studios Target Audiophiles With Re-mastered Pure Audio Blu-Ray Releases
Sony and Panasonic To Jointly Develop 300GB Blue Laser-based Discs
New Sony BD Players Boot Up In three Seconds
Ritek Blu-ray M-Disc Available In August

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .