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Thursday, October 30, 2008
ASUS, Intel Launch Project to Create Community-Designed PCs

Consumers become product designers at , a Web site launched today by Asus and Intel. is where consumers can collaborate with each other and with ASUS and Intel experts to design new products to enhance their computing experience. The plan is for the two companies to deliver to market what could be the world?s first community-designed PCs. will enable a global conversation about the ideal elements of PCs. Visitors to the site can share ideas, vote on submitted concepts and engage in discussions with other community members about the elements in the "dream" PC.

"ASUS and Intel have created in an effort to bridge innovation and technology with consumers? wishes," said Lillian Lin, Director of ASUS?s Marketing Planning Division. "By empowering users to play a role in the design process, we expect to deliver cutting-edge community-designed products that address a consumer vision of the dream PC."

"Intel believes the spark for innovation can come from anywhere," said Deborah S. Conrad Vice President and General Manager of Intel?s Corporate Marketing Group. "That?s why Intel is working with ASUS to tap into the creative energy of consumers as they share ideas on designing their ideal PC. Intel is committed to encouraging conversations with consumers and giving people a voice in the design of technology they use every day."

The community will be divided into three conversations groups addressing three of the most popular consumer PC categories: netbook PCs (Intel Atom-), notebook PCs (Intel Centrino 2) and gaming notebook PC s (Centrino 2). ASUS and Intel plan to bring to market a consumer-inspired product that simplifies and enhances the specific computing needs, based on Asus and Intel technology, in each category. Prizes will be rewarded to select participants for their creative role in this project. Details on prizes will be announced at a later date.

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