Lala announced today a free fully licensed service to instantly provide anywhere Web access to an existing music library such as iTunes.
Replacing the approach of uploading MP3 files from a PC, Lala introduces a licensed technology to instantly match songs from consumers' personal music libraries with the Web- based catalog on lala.com.
Lala offers consumers and easy and affordable way to buy music on the Web. For as little as 10 cents, users can buy a web song, a new product that gives users the ability to play the song as often as they choose from their web collection. The web song fee can be applied towards the purchase of the DRM-free MP3 version of the same track. MP3s are priced from 89 cents or 99 cents and are eligible for 10 cent store credits based on prior web song purchase.
"We live our lives in a browser, whether it's emailing, watching television shows or using Facebook," said Geoff Ralston, CEO of Lala. "When I launched Yahoo! Mail, few thought hundreds of millions would depend on Web email. My music belongs online in the same way. Will there be anything without a browser in 5 years?"
Internet Explorer, Firefox, and Safari browsers on both Windows and Mac OS are supported.
All four major labels including EMI Music, Sony BMG Music Entertainment, Universal Music Group and Warner Music Group have agreements with Lala to stream and sell music.