LG Electronics today officially announced the introduction of the second PRADA Phone, which will be released before the end of the year.

The new Prada phone by LG is the successor to the original Prada phone, which first brought Prada together with LG. Almost identical to the original, the new telephone has a hidden secret. In one movement the ultra-thin keyboard slides from under the handset.

The Prada phone made history as the first full touch-screen phone to reach the market. Its elegant good looks combined with a digitally sophisticated interface made it instantly appealing.



The QWERTY keyboard available only with the new telephone is designed for ease of use. The metallic feel makes it a pleasure to touch and type, complimenting the slick design aesthetic. The silver keyboard along with the additional on-screen, call and hang-up buttons gives fresh tactility to the original minimal concept.

Other features include 3G compatibility with video calling, 7.2Mbps HSDPA, full HTML browser, the 5 mega pixel camera with Schneider-Kreuznach certified lens, and Wi-Fi accessibility.

The new Prada mobile will be available with a starting price of &euros;600 though mobile dealerships in Italy, UK, France, Germany, Spain and Netherlands in the 4Q of 2008.