Saturday, December 20, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Kodak Returns To CES With Consumer Product Line
North Korea Suggests Joint Inverstigation With U.S. Over Sony Hacking
T-Mobile to Pay $90 Million To Settle Case With FCC
New Trojan Targetted Banks Wordlwide
FBI Confirms North Korea Was Behind Sony Hack
Apple Responds To BBC's Allegations Over Working Conditions In Chinese Factory
BlackBerry Returns To Cash Flow
Comparison: Quantum Dot Vs. OLED Displays
Active Discussions
Digital Audio Extraction and Plextools
Will there be any trade in scheme for the coming PSP Go?
Hello, Glad to be Aboard!!!
Best optical drive for ripping CD's? My LG 4163B is mediocre.
Hi All!
cdrw trouble
CDR for car Sat Nav
DVD/DL for Optiarc 7191S at 8X
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, October 08, 2008
Google to Sell Music and Games Through Youtube, Puts Ads in Video Games


Youtube is adding "click-to-bu

The annoucnement was made by Google on Thusday, adding that it is launching the beta version of "Adsense in Games," a technology designed to put relevant advertising links in Web-based games.

"Click-to-buy" on Youtube

Youtube will start to sell music and video games and experiment with new advertising formats to grow revenue.

The Google-owned business is taking the first steps toward building an e-commerce service through which it will sell music, films, TV shows, video games, books, concert tickets and other media-related products featured on the millions of videos on YouTube.

Youtube videos will feature a "click-to-buy" link to the watch pages, placed on the watch page beneath the video with the other community features. Visitors to YouTube.com can buy songs from music videos they watch on the site by clicking on buttons that take them either to Amazon's MP3 store or Apple's iTunes store.

YouTube users will also be able to buy video games, such as Electronic Arts's sci-fi game "Spore" through the Amazon link (Video)

Amazon and iTunes will share revenue with YouTube when users buy content through the partnership.

One format with which YouTube is experimenting is InVideo advertising, which runs text ads along the bottom of videos as they play. Other formats include contests sponsored by advertisers and home page video ads.

YouTube executives said pre-roll advertising, where a 10 to 20 second ad runs before a video starts, is not always the best format for some of the shorter video clips on YouTube. But they did not rule out using pre-roll ads altogether.

The company is also betting that its video ID system will help drive advertising. Video ID enables content owners, such as music and TV producers, to know when copies of their video clips are uploaded to YouTube by users, YouTube said. The content owners can then share in advertising generated around that copied clip.

The content owner could also use the video ID system to remove the videos.

AdSense for Games

Google also announced on Wednesday it is launching the beta version of "Adsense in Games," a technology designed to put relevant advertising links in Web-based games.

Developing new ways for game publishers to earn revenue, AdSense for Games integrates video advertisements into web-based games, complemented by text and image ads. Google said that it has been working with select game developers and publishers including Konami, Playfish, Zynga, Demand Media, games network Mochi Media, as well as beta advertisers such as Esurance, Sprint, and Sony Pictures.

For instance, in anticipation of a sporting event, an advertiser can use the technology of AdSense for Games to feature its logo within that sports event's accompanying online game and reach its relevant demographic as a result.

AdSense for Games delivers video ads based on intended placements, as well as image or text ads based on contextual targeting with keywords and tags supplied by developers and publishers. Advertisers are charged on a cost-per-impression or cost-per-click basis, and ad revenue is split between Google and game developers or publishers.

AdSense for Games is currently available in beta to select partners in the U.S.

Google's entry into the gaming space has long been anticipated. The company bought Adscape Media, an in-game advertising company, in early 2007, less than a year after Microsoft Corp. in-game ad company Massive Inc. Yahoo already offers ad-supported, downloadable games.


Previous
Next
Touch-screen BlackBerry Storm Coming This Fall        All News        Traxdata Announces New Branding, Solid State Drives
Micron to Restructure Memory Operations     General Computing News      Ask.com Launches Revambed Web Site

Get RSS feed Easy Print E-Mail this Message

Related News
Google Concerned About MPAA's Actions To Revive SOPA
Google's Most Seachable Topics For 2014
Dutch Watchdog Issues Sanction to Google
Google Seeks For Research Proposals For "Web of Things"
YouTube Lets You Create Animated GIFs
Spanish Law Forces Google To Shut News Service In The Country
Google To Release products For Children
Target and Google To Showcase Game On Project Tango Tablet
New Google Glass To have Intel inside, Report Says
European Parliament Votes To Break Up Google
Europe Wants Right-to-be Forgotten to Go Globally
Europe To Ask Google Unlink Its Commercial And Search Services

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .