Saturday, April 25, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
LG Display Leads The OLED Market
China Telecom To Sell Phones With Alibaba
SK Hynix To Start Production Of 36-Layer 3D NAND Flash Chips
Apple Watch Available In Select Stores
Comcast Abandons Time Warner Cable Acquisition Bid
Luxottica To Release Hi-tech Glasses Powered By Intel
Toshiba Starts Mass Production of 13 Megapixel CMOS Image Sensor
ARM Details New Cortex-A72 Processor
Active Discussions
menu making
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Question about nero
Copied dvd's say blank in computer only
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > NBC and...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, September 09, 2008
NBC and Google Form Advertising Partnership


Internet search leader Google and NBC Universal said Monday they're teaming up to allow Google to sell advertisements on some of NBC's cable channels such as MSNBC, Oxygen and the Sci Fi network.

The partnership signals Mountain View, Calif.-based Google's desire to sell ads in different places besides next to its search engine, and NBC's efforts to get access to advertisers who currently advertise online through Google but don't place any ads on TV.

Through that partnership, Google can measure down to the second what viewers are watching by monitoring data flowing through the DISH Network's set-top boxes.

That gives advertisers a valuable insight into which ads are working, and which ones are flops, and allows them to better target their ad campaigns.

"We?re extremely pleased to join forces with Google on this effort, which will help us develop better accountability and ROI metrics for our advertisers and attract an entirely new group of clients to television advertising,? said Mike Mike Pilot, President, NBC Universal Sales and Marketing . "This is another step in our commitment to trying innovative advertising approaches and testing new technologies that can help benefit our clients."

NBC said Google will be allowed to advertise in some of the slots on the CNBC, MSNBC, Oxygen, Sci Fi and Sleuth and Chiller channels "in the coming months," with a potential to expand to other channels in the future.

The companies said they will share all ad revenues from the partnership and are looking at ways to allow Google to sell ads locally, not just at the national level.


Previous
Next
Microsoft Unveils Online Translator        All News        Nokia to Demonstrate Latest Elements of Ovi
Microsoft Unveils Online Translator     General Computing News      Microsoft to Spend $300 million on Windows Marketing Push

Get RSS feed Easy Print E-Mail this Message

Related News
Google Reports High Profit and Revenue
Google Unveils Project Fi Wireless Program
Tech Lobbying Spendings Explode
Europe Charges Google In Antitrust Case
Google is Working on Battery Technology
Google Plans YouTube Subscription Service
Child and Consumer Advocates Urge Federal Trade Commission to Investigate Google for Deceptive Advertising Directed at Children
China Internet Authority Slams Google Over Certificate Rejection
European Regulators To File Antitrust Charges Against Google
Google To Use SSDs From Samsung: report
Google Now Offers A Gmail For Android Users
Google To Get Into The Operating Room

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .