Sunday, August 30, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Alienware Brings Liquid Cooling and Dynamic Overclocking to Holiday Lineup
Razer Launches Wildcat Xbox One Controller And Upgraded Nabu Smartband
Workstation Market Shippments Rebound In Q2
Google Will Help You Find Your Plumber
IFA 2015: What We Know So Far
Acer Liquid Z410 And Liquid Jade Z Phones Released
Huawei Honor Phones Coming To Europe
AMD Radeon R9 370X Graphics Card Launched In Asia
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > NBC and...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, September 09, 2008
NBC and Google Form Advertising Partnership


Internet search leader Google and NBC Universal said Monday they're teaming up to allow Google to sell advertisements on some of NBC's cable channels such as MSNBC, Oxygen and the Sci Fi network.

The partnership signals Mountain View, Calif.-based Google's desire to sell ads in different places besides next to its search engine, and NBC's efforts to get access to advertisers who currently advertise online through Google but don't place any ads on TV.

Through that partnership, Google can measure down to the second what viewers are watching by monitoring data flowing through the DISH Network's set-top boxes.

That gives advertisers a valuable insight into which ads are working, and which ones are flops, and allows them to better target their ad campaigns.

"We?re extremely pleased to join forces with Google on this effort, which will help us develop better accountability and ROI metrics for our advertisers and attract an entirely new group of clients to television advertising,? said Mike Mike Pilot, President, NBC Universal Sales and Marketing . "This is another step in our commitment to trying innovative advertising approaches and testing new technologies that can help benefit our clients."

NBC said Google will be allowed to advertise in some of the slots on the CNBC, MSNBC, Oxygen, Sci Fi and Sleuth and Chiller channels "in the coming months," with a potential to expand to other channels in the future.

The companies said they will share all ad revenues from the partnership and are looking at ways to allow Google to sell ads locally, not just at the national level.


Previous
Next
Microsoft Unveils Online Translator        All News        Nokia to Demonstrate Latest Elements of Ovi
Microsoft Unveils Online Translator     General Computing News      Microsoft to Spend $300 million on Windows Marketing Push

Get RSS feed Easy Print E-Mail this Message

Related News
Google Will Help You Find Your Plumber
Google Says Improving Quality Isn't Anti-competitive
Google Wants To Fight Cancer, Diabetes, And Other Serious Diseases
Google Releases 'OnHub' Wireless Router
Google Under Pressure To Reply to EU Antitrust Charges
Google To Operate Under New "Alphabet" Company, Pichai Becomes New CEO
Google Hangouts Get Simpler And Faster
LG, Google To Promote Mobile Payment System
Project Tango Tablet Coming to More Countries
Court of Appeals Rejects Google's Move To Overturn Microsoft's Patent Royalty Victory
Google Relases New Consent Policy in European Union
Google Announces Changes To Google Plus

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .