Friday, January 30, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Apple Closes the Gap on Samsung Fourth Quarter's Worldwide Smartphone Shipments
Verizon To Let USers Opt Out Supercookies
Microsoft Outlines Windows 10 Options For The Enterprise
Jolla Tablet Returns to Indiegogo With A 64GB Version
BT Sees Ultrafast Broadband Not Coming Earlier Than 2025
Google To Change Privacy Policy After UK's Watchdog Investigation
HDDs Shipments Increased In 2014
FCC To Fine AT&T For Unathorized Operation Of Wireless Stations
Active Discussions
Writing Audio files on DVDs ?
Need major help with Gigabeat
New match-3 puzzle game launch now!
Rimage 2000i
Sound card for my Laptop
hello
full screen wide screen
Hi
 Home > News > General Computing > NBC and...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, September 09, 2008
NBC and Google Form Advertising Partnership


Internet search leader Google and NBC Universal said Monday they're teaming up to allow Google to sell advertisements on some of NBC's cable channels such as MSNBC, Oxygen and the Sci Fi network.

The partnership signals Mountain View, Calif.-based Google's desire to sell ads in different places besides next to its search engine, and NBC's efforts to get access to advertisers who currently advertise online through Google but don't place any ads on TV.

Through that partnership, Google can measure down to the second what viewers are watching by monitoring data flowing through the DISH Network's set-top boxes.

That gives advertisers a valuable insight into which ads are working, and which ones are flops, and allows them to better target their ad campaigns.

"We?re extremely pleased to join forces with Google on this effort, which will help us develop better accountability and ROI metrics for our advertisers and attract an entirely new group of clients to television advertising,? said Mike Mike Pilot, President, NBC Universal Sales and Marketing . "This is another step in our commitment to trying innovative advertising approaches and testing new technologies that can help benefit our clients."

NBC said Google will be allowed to advertise in some of the slots on the CNBC, MSNBC, Oxygen, Sci Fi and Sleuth and Chiller channels "in the coming months," with a potential to expand to other channels in the future.

The companies said they will share all ad revenues from the partnership and are looking at ways to allow Google to sell ads locally, not just at the national level.


Previous
Next
Microsoft Unveils Online Translator        All News        Nokia to Demonstrate Latest Elements of Ovi
Microsoft Unveils Online Translator     General Computing News      Microsoft to Spend $300 million on Windows Marketing Push

Get RSS feed Easy Print E-Mail this Message

Related News
Google To Change Privacy Policy After UK's Watchdog Investigation
Google Reports Increased Profit
Google Expands Its Fiber Internet Network
Google to Sell Wireless Services: report
Google Spending On Lobbying Topped 15 Tech And Communications Companies
Google To Bid For The Department of Defense Healthcare Management Systems Modernization Program
Google Stops Selling Glass
Apple, Google To End Lawsuit Over Poaching
Google Translate app Updated
Google To Offer Real-time Translation Too
Yahoo Almost Reaches Bing In US Search Share
Google Introduces Cast for Audio

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .