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Friday, September 05, 2008
CEDIA: Toshiba Announces LCD TV Lineup Featuring Upconverting Technology


Toshiba today unveiled Super Resolution Technology (SRT), a new technology that changes the way standard definition content is viewed.

SRT upconverts standard definition content to feel like HD. Toshiba also launched 11 new LCD TVs in four new series to its broad range of Toshiba, REGZA and Cinema Series brands.

Toshiba claims that the SRT brings clean, sharp edges and bright, vibrant colors to standard definition content making DVD collections and non-HD TV channels look better than ever before. Also new is AutoView, a feature that automatically adjusts picture settings based on the ambient room lighting and the type of video content being displayed, which can help consumers save energy.

"The TV industry is now hyper-dynamic, with faster change in both technology and price points," said Scott Ramirez, VP, Marketing. "Toshiba is now setting the new pace of change by announcing a second new TV Line-up for fall 2008. We are introducing new leading technologies, like SRT, and also strengthening our core models for the key selling season. Toshibas growth in LCD TV is already outpacing the industry, and this new line-up will help solidify Toshibas position as a true leader."

Using a unique proprietary processing system, SRT improves image sharpness, brightness and color, enhancing standard movies, TV shows, camcorder movies and most video games to near HD quality. This new technology is available in Toshiba's REGZA RV535 and XV545 series.

Through the use of a built-in light sensor and intelligent algorithms, AutoView ensures increased image quality at all times, no matter the surroundings. Not only does AutoView make life simpler and the picture better, but it can potentially lower power consumption, providing energy savings for the home. Like SRT, AutoView is available in the RV535 and XV545 REGZA series.

THE Fall 2008 Toshiba LCD Series

XV545 Series - REGZA Cinema Series with SRT, AutoView, ClearFrame and Double Skin Cabinetry

Toshiba is relaunching its exclusive Cinema Series LCD TVs with the REGZA XV545 series. The Cinema Series XV545 line offers advanced technology and picture quality and is available in 42.0-inch, 46.0-inch and 52.0-inch sizes (diagonal). This lineup includes Toshiba?s new SRT upconversion technology, the AutoView feature.

For fast action movies and sports, the XV545 line features Toshiba's ClearFrame technology, which virtually eliminates motion blur. The 120Hz system doubles the frame rate of an LCD TV from 60 frames per second to 120 frames per second. All REGZA models with ClearFrame 120 Hz technology include Film Stabilization mode for a picture with smoother motion, and for those consumers preferring a more film-like experience, Toshiba has also implemented a 5:5 Pull-Down process.

This series also features 14-Bit PixelPure 4G Internal Digital Video Processing with 10-Bit LCD panels for 16,384 levels of gradation and Toshiba's ColorBurst wide color gamut for rich color. In addition, the XV545 series includes four HDMI inputs with REGZA LINK (HDMI-CEC) and Toshiba?s SoundStrip speaker technology, which allows for home theater sound in a small strip beneath the screen.

To keep the avid gamer one step ahead, the line also offers Gaming Mode, which enhances the gaming experience by reducing game controller delay. When activated, Gaming Mode allows the video signal to bypass select picture circuitry to shorten the overall signal to screen response time.

Like all of Toshiba's new LCD TV lines, the XV545 features a CineSpeed panel for faster response times, DynaLight control for deeper black levels and is ENERGY STAR compliant.

RV535 Series - REGZA 1080p Full HD with SRT, AutoView and Double Skin Cabinetry

The REGZA RV535 series, available in 42.0-inch, 46.0-inch and 52.0-inch (diagonal) screen sizes, features PixelPure 4G 14-bit internal digital video processor, with 4,096 levels of gradation, as well as four HDMI inputs with REGZA LINK (HDMI-CEC) and Toshiba's SoundStrip speaker technology. Like the XV545 line, the RV535 lineup includes Toshiba's SRT upconversion technology and AutoView, as well as Toshiba's new Double Skin Cabinetry.

RV525 Series - 1080p Full HD

Available in 40.0-inch and 46.0-inch (diagonal) screen sizes, Toshiba's RV525 series provides 1080p Full HD resolution at attractive price points. The RV525 series features DynaLight Dynamic Backlight control for deep blacks, Native Mode to restore picture size, Gaming Mode for fast controller to screen response time and a high-res PC input.

AV502 Series - 720p HD

Replacing Toshiba's AV500 series in the 26.0-inch, 31.5-inch and 37.0-inch (diagonal) sizes, Toshiba?s new entry-level 720p LCD TV series offers black cabinetry and a thinner bezel than its predecessor, plus two HDMI inputs and a PC input.

Toshiba is also adding a 21.6-inch (diagonal) screen size into the existing AV500 series. Wrapped in a high-gloss cabinet and standing less than 18-inches high to fit beneath standard kitchen cabinets, this set joins Toshiba?s 19.0-inch (diagonal) AV500 models.

Expected Availability & Pricing of New Fall Lineup:

REGZA Cinema Series XV545 Series

42XV545U ($1799.99 September)
46XV545U ($2299.99 September)
52XV545U ($2799.99 September)

REGZA RV535 Series

42RV535U ($1399.99 September)
46RV535U ($1799.99 September)
52RV535U ($2299.99 September)

RV525 Series

40RV525U ($1099.99 September)
46RV525U ($1599.99 October)

AV502 Series

26AV502U ($649.99 August)
32AV502U ($749.99 August)
37AV502U ($899.99 August)

AV500 Series

22AV500U ($499.99 September)


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