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Thursday, August 21, 2008
DreamWorks, Intel Tie Up on 3-D Movies


Starting in 2009, all of DreamWorks Animation SKG Inc's films will be in next-generation 3-D.

DreamWorks Animation and No. 1 chipmaker Intel announced a 3-D movie image brand called InTru 3D at Intel's Developer Forum in San Francisco on Wednesday.

The first movie from DreamWorks Animation to use the brand and logo will be "Monsters vs. Aliens," coming out next March.

Financial terms were not disclosed.

Intel's contribution to the 3-D partnership technology came through acquisitions of start-up companies, with more innovations from its stand-alone graphics chip due in 2009, code-named Larrabee.

Already, DreamWorks Animation has announced plans to replace its existing computing hardware with those using Intel microprocessors and other technology for its large computer-animation operations.

The animated 3-D images that can be produced now with digital projectors and the computers used in the production process are vastly more sophisticated than the hokey, blurry 3-D images of decades ago.


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