Starting in 2009, all of DreamWorks Animation SKG Inc's films will be in next-generation 3-D.
DreamWorks Animation and No. 1 chipmaker Intel
announced a 3-D movie image brand called InTru 3D at
Intel's Developer Forum in San Francisco on Wednesday.
The first movie from DreamWorks Animation to use the brand
and logo will be "Monsters vs. Aliens," coming out next
Financial terms were not disclosed.
Intel's contribution to the 3-D
partnership technology came through acquisitions of
start-up companies, with more innovations from its
stand-alone graphics chip due in 2009, code-named Larrabee.
Already, DreamWorks Animation has announced plans to
replace its existing computing hardware with those using
Intel microprocessors and other technology for its large
The animated 3-D images that can be
produced now with digital projectors and the computers used
in the production process are vastly more sophisticated
than the hokey, blurry 3-D images of decades ago.