Tuesday, September 23, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
iOS 8 Update Causing Problems
iPhone 6 Plus Is $100 Costlier For Consumers But Less Than $16 More Expensive for Apple to Make
Microsoft Wireless Display Adapter Connects Miracast Devices to HDTVs
BlackBerry Passport Launches Tomorrow
ASUS ROG Announced The G551 and G771 Gaming Laptops
New VIZIO P-Series Ultra HD LED TVs Start From $1000
Europe Asks More Concessions From Google In Antitrust Dispute
Future Of Apple's Beats Music Remains Uncertain
Active Discussions
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
 Home > News > Consumer Electronics > Sony to...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, May 23, 2008
Sony to Offer Larger OLED HDTVs in 2009


Sony plans to invest additional US$200 million in volume production of larger OLED displays, ready to go by 2009.

The announcement was made by Yoshito Shiraishi, general manager of E-Products and Business Development Department, TV Business Group, Sony Corp, at "SID 2008."

The new investment plans come just Sony's previous announcement of the a capital investment of 22 billion yen (US$213 million) in volume production of 20" OLED panels on Feb 19, 2008.

Sony has already released its its first 11-inch OLED TV in Japan and the U.s.

OLED panels are said to be energy-efficient, make thin and light displays, and have strength in showing fast-moving images. AM OLEDs (active matrix-based) consists of two glass substrates and light-emitting fluorescent organic compound which fills the gap between two substrates. AM OLED TV is much slimmer than LCD TV and much better than LCD TV in terms of video quality, response time, contrast, and power consumption. However, they still have a product life less than existing LCD TVs.

At the same event, Sony compared the performance of its XEL-1 OLED display with the company's BRAVIA 20J3000 series of LCD TVs.

The comparison included contrast ratio, gamma characteristics and power consumption parameters. The company said that the panel power consumption of OLED displays depends on the type of TV program. In programs such as music, sports, movies documentaries or news, the OLED TV has significantly lower power consumption, compared to the BRAVIA LCD TV. However, LCD TVs consume less when the level of the displayed signal higher, which means that the displayed picture includes more bright and white variations of colors. Reduced power consumption makes OLEDs superior to LCDs, which require more power due to the backlight of the display module. Being emissive in nature, OLEDs offer power-saving capabilities that reduce the long-term application costs.

Besides Sony, Samsung is also planning to invest in OLED displays and offer its first larg OLED TVs in 2009-2010. The company claims that it has the technological ability to produce 40-inch AM OLEDs. A 31-inch AM OLED TV prototype was on display at CES 2008 in Las Vegas last January.

Toshiba Matsushita Display has also announced that it aims to launch TV-use organic light-emitting diode panels in three years, taking aim at the $35 billion market dominated by LCD and plasma panels. The company will start commercial production of OLED panels for flat TVs by 2009.

OLED displays are already popular and are used in digital cameras, cellphones and other devices with relatively small panels.

But cost and technology hurdles have so far prevented them from being mass produced for use in larger equipment such as TVs.

Constant price reductions in LCD technology will make the OLED market a niche market. In the long term, the OLED market will grow at a faster rate due to the low competency level of thin film transistor (TFT) plants. At the same time, the anticipated price stabilization of active matrix OLEDs in a few years will increase the growth rate of the OLED market. The emergence of OLED TV will have an impact on the market only in the long term and it will remain a niche product until then.

OLEDs are expected to face strong competition from LCDs. Although the performance benefits of OLEDs surpass LCDs, the decreasing cost of LCDs remains a key factor constraining the industry. The best strategy to overcome this could be the development of applications where OLEDs and LCDs can coexist, for example, in the backlight of an LCD panel.

To establish a significant market presence, OLED manufacturers should build on energy efficiency, improve resolutions and boost OLED life cycles, analysts suggest.


Previous
Next
Sanyo Buys LCDs From Sharp        All News        "Guitar Hero" Gets Drums, Microphone
Sanyo Buys LCDs From Sharp     Consumer Electronics News      Panasonic Brings First Viera Cast Web--enabled Plasma TV in the U.S.

Get RSS feed Easy Print E-Mail this Message

Related News
PlayStation TV Coming October 14th
Sony Develops SmartEyeglass, Launches SDK
Sony To Offer Unity For PlayStation To PlayStation Licensed Developers
Sony Slashes Guidance Due To Poor Smartphone Sales
LG Chem Develops Highly-effiecient OLED Lighting Panel
LG Brings Its ULTRA HD 4K TV LineUp To The US
Sony Smart EyeGlass Prototype Appears At IFA
New Sony Camera Shoots In The Dark
Sony Unveils New Xperia Z3, Z3 Compact And More at IFA
Sony PSN Back Online
LG Unveils New OLED TVs Worldwide
Sony Offers New Smart Tennis Sensor

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .