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Tuesday, May 20, 2008
Sony's Rolly Rolls Into the U.S.

For those who want to experience music through movement, Sony's Rolly entertainment player, a palm-sized, egg-shaped device that rolls and spins like it's dancing to the music, is now available at Sony Style retail stores in the U.S.

Spawned from Sony portable audio technology and innovations in artificial intelligence, along with the company's design and entertainment legacy, this device provides a unique combination of music, motion and fun.

"Rolly has the ability to attract your attention as soon as you turn it on," said Brennan Mullin, vice president of marketing for audio at Sony Electronics. "

Rolly features 180-degree, horizontally opposed stereo speakers. Sound reverberates from the surface the device is placed on, whether on a desk or on the floor. With a digital amp for high sound quality and speakers with neodymium magnets, powerful audio performance is delivered from the compact unit.

With built-in robotic technologies, the device is designed to move its small arms, shoulders and wheels - six moving parts' to the beat of the music. With about 700 colors in its repertoire, lighting adds to the impact of the motion.

The Rolly device comes with choreography for three songs. It can be powered up to play music and dance immediately right out of the box.

To choreograph an original routine, the unit comes with Rolly Choreographer software. Motions can either be created automatically by the software for a specific song, or for a creative twist, you can create customized choreography for your favorite music. Once choreography has been created, the software simulates how the device will move so you can preview the dance moves on a PC before transferring the routine to the unit.

After creating original dance routine programs, users can share choreography with others in the Rolly Go forum. Using the choreographer software, motion files can be uploaded or downloaded online from this site, found at

The player also contains Bluetooth technology for wirelessly streaming music from a compatible PC or mobile phone. It comes with a 2GB flash memory, while its battery life allows up to five hours of music playback and up to four hours of music and motion together on a single charge. The player supports non-secure AAC and MP3 formats.

The Rolly device comes in black and white and is available online at and at Sony Style stores for about $400.

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