Monday, June 27, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
MediaTek Launches Linato-compatible Helio X20 Development Board For ADnroid Developers
Qualcomm Announces 5G NR sub-6 GHz System and Trial Platform
Samsung Trademarks The 'Ahead' Communication Device
Intel Could Sell Cyber-Security Unit
Microsoft Says Scorpio System will Not Offer Higher Frame Rates With Xbox One Games
China to Regulate Search Results Ads
HTC Apologizes For Poor Results, Pins Hopes On VR
MediaTek To Invest $6.15 billion on 5G Communication Technologies
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, May 09, 2008
Google Hopes For Long-term Ad Deal With Yahoo


Google's executives expressed hope Thursday that the Internet search leader will be able to form a potentially advertising partnership with Yahoo, a deal that would lower the odds of Microsoft renewing its attempts to buy Yahoo.

"We have been talking to Yahoo and we are very excited to be working with them," Google co-founder Sergey Brin told reporters before the company's annual shareholders meeting. "We share a lot of values with them."

Neither Brin nor Google Chairman Eric Schmidt would indicate how far along the two sides are in their negotiations after a two-week test was completed last month. During the trial run, Google supplied a small portion of the text-based ads that appeared alongside the search results on Yahoo's Web site.

Because Google's technology proved it could select more profitable ads, the alliance could help Yahoo snap out of a prolonged slump that made it vulnerable to Microsoft's unsolicited buyout bid. Microsoft orally raised the bid to $47.5 billion, or $33 per share, before pulling it off the table last weekend.

Microsoft cited Yahoo's willingness to subordinate its own ad system to Google's as a major reason for dropping its bid.

Google suggested the ad partnership to Yahoo as a weapon to fend off Microsoft.

Schmidt left little doubt that Google was pleased to spoil the deal, however. He said he wanted to keep Yahoo out of Microsoft's hands largely because he was concerned the world's largest software maker would abuse the added power it would acquire in e-mail and instant messaging to limit consumer choices.

If Yahoo were to sign a long-term ad deal with Google, some analysts believe that would repel Microsoft for good. Although Microsoft executives have publicly indicated they are looking for other ways to bolster the software maker's unprofitable Internet operations, some investors still suspect another bid may surface if Yahoo continues to struggle in the months ahead.

A partnership between Google and Yahoo almost certainly would face intense antitrust scrutiny because the two companies together control more than 80 percent of the U.S. market for online search advertising. The U.S. Justice Department has already made inquiries about the two-week test they conducted.


Previous
Next
OCZ Expands on Gaming DDR3 Lineup with Special Ops Urban Elite Edition        All News        MySpace to Allow Users to Share Data With Yahoo, Others
Google Apps extends protection to web surfing and remote workers     General Computing News      MySpace to Allow Users to Share Data With Yahoo, Others

Get RSS feed Easy Print E-Mail this Message

Related News
Meet Lenovo PHAB2 Pro, Google 's First Tango Smartphone
Google Nest Chief Fadell Steps Down
Google Your Name To Change Your Settings Or Find Your Phone
Google Wins Oracle in Android Trial
Google To Open Self-driving Car Engineering center in Michigan
Google Enhances Ads For Mobile Devices
Google's Paris Offices Raided
I/O: The next evolution of Google
Google Spaces Website Goes Live
The European Union Set To Fine Google 3 billion Fine: report
Google Announced iPhone Keyboard; Plans to Map the Interior World in 3-D With Project Tango
Russian Watchdog Cancels Google Fine

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .