Monday, August 31, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Alienware Brings Liquid Cooling and Dynamic Overclocking to Holiday Lineup
Razer Launches Wildcat Xbox One Controller And Upgraded Nabu Smartband
Workstation Market Shippments Rebound In Q2
Google Will Help You Find Your Plumber
IFA 2015: What We Know So Far
Acer Liquid Z410 And Liquid Jade Z Phones Released
Huawei Honor Phones Coming To Europe
AMD Radeon R9 370X Graphics Card Launched In Asia
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, May 09, 2008
Google Hopes For Long-term Ad Deal With Yahoo


Google's executives expressed hope Thursday that the Internet search leader will be able to form a potentially advertising partnership with Yahoo, a deal that would lower the odds of Microsoft renewing its attempts to buy Yahoo.

"We have been talking to Yahoo and we are very excited to be working with them," Google co-founder Sergey Brin told reporters before the company's annual shareholders meeting. "We share a lot of values with them."

Neither Brin nor Google Chairman Eric Schmidt would indicate how far along the two sides are in their negotiations after a two-week test was completed last month. During the trial run, Google supplied a small portion of the text-based ads that appeared alongside the search results on Yahoo's Web site.

Because Google's technology proved it could select more profitable ads, the alliance could help Yahoo snap out of a prolonged slump that made it vulnerable to Microsoft's unsolicited buyout bid. Microsoft orally raised the bid to $47.5 billion, or $33 per share, before pulling it off the table last weekend.

Microsoft cited Yahoo's willingness to subordinate its own ad system to Google's as a major reason for dropping its bid.

Google suggested the ad partnership to Yahoo as a weapon to fend off Microsoft.

Schmidt left little doubt that Google was pleased to spoil the deal, however. He said he wanted to keep Yahoo out of Microsoft's hands largely because he was concerned the world's largest software maker would abuse the added power it would acquire in e-mail and instant messaging to limit consumer choices.

If Yahoo were to sign a long-term ad deal with Google, some analysts believe that would repel Microsoft for good. Although Microsoft executives have publicly indicated they are looking for other ways to bolster the software maker's unprofitable Internet operations, some investors still suspect another bid may surface if Yahoo continues to struggle in the months ahead.

A partnership between Google and Yahoo almost certainly would face intense antitrust scrutiny because the two companies together control more than 80 percent of the U.S. market for online search advertising. The U.S. Justice Department has already made inquiries about the two-week test they conducted.


Previous
Next
OCZ Expands on Gaming DDR3 Lineup with Special Ops Urban Elite Edition        All News        MySpace to Allow Users to Share Data With Yahoo, Others
Google Apps extends protection to web surfing and remote workers     General Computing News      MySpace to Allow Users to Share Data With Yahoo, Others

Get RSS feed Easy Print E-Mail this Message

Related News
Google Will Help You Find Your Plumber
Google Says Improving Quality Isn't Anti-competitive
Google Wants To Fight Cancer, Diabetes, And Other Serious Diseases
Google Releases 'OnHub' Wireless Router
Google Under Pressure To Reply to EU Antitrust Charges
Google To Operate Under New "Alphabet" Company, Pichai Becomes New CEO
Google Hangouts Get Simpler And Faster
LG, Google To Promote Mobile Payment System
Project Tango Tablet Coming to More Countries
Court of Appeals Rejects Google's Move To Overturn Microsoft's Patent Royalty Victory
Google Relases New Consent Policy in European Union
Google Announces Changes To Google Plus

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .