Monday, September 01, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Apple's iCloud Could Have Allowed Celebrity Nude-Photo Leak
Google To Launch New Budget Phone In India
Asus ZenWatch To Have Voice Control Features
Miraisens Showcases Touchable 3D Tech
Nintendo's Figurines Coming Later This Year
ASUS and G.Skill Take Overclocking Records
Korean Researchers Advance Synthesis Process for Graphene Quantum Dots
LG Display Opens LCD Panel Plant in China
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, May 09, 2008
Google Hopes For Long-term Ad Deal With Yahoo


Google's executives expressed hope Thursday that the Internet search leader will be able to form a potentially advertising partnership with Yahoo, a deal that would lower the odds of Microsoft renewing its attempts to buy Yahoo.

"We have been talking to Yahoo and we are very excited to be working with them," Google co-founder Sergey Brin told reporters before the company's annual shareholders meeting. "We share a lot of values with them."

Neither Brin nor Google Chairman Eric Schmidt would indicate how far along the two sides are in their negotiations after a two-week test was completed last month. During the trial run, Google supplied a small portion of the text-based ads that appeared alongside the search results on Yahoo's Web site.

Because Google's technology proved it could select more profitable ads, the alliance could help Yahoo snap out of a prolonged slump that made it vulnerable to Microsoft's unsolicited buyout bid. Microsoft orally raised the bid to $47.5 billion, or $33 per share, before pulling it off the table last weekend.

Microsoft cited Yahoo's willingness to subordinate its own ad system to Google's as a major reason for dropping its bid.

Google suggested the ad partnership to Yahoo as a weapon to fend off Microsoft.

Schmidt left little doubt that Google was pleased to spoil the deal, however. He said he wanted to keep Yahoo out of Microsoft's hands largely because he was concerned the world's largest software maker would abuse the added power it would acquire in e-mail and instant messaging to limit consumer choices.

If Yahoo were to sign a long-term ad deal with Google, some analysts believe that would repel Microsoft for good. Although Microsoft executives have publicly indicated they are looking for other ways to bolster the software maker's unprofitable Internet operations, some investors still suspect another bid may surface if Yahoo continues to struggle in the months ahead.

A partnership between Google and Yahoo almost certainly would face intense antitrust scrutiny because the two companies together control more than 80 percent of the U.S. market for online search advertising. The U.S. Justice Department has already made inquiries about the two-week test they conducted.


Previous
Next
OCZ Expands on Gaming DDR3 Lineup with Special Ops Urban Elite Edition        All News        MySpace to Allow Users to Share Data With Yahoo, Others
Google Apps extends protection to web surfing and remote workers     General Computing News      MySpace to Allow Users to Share Data With Yahoo, Others

Get RSS feed Easy Print E-Mail this Message

Related News
Google Tests Drones For Delivery Of Goods
German Regulator Will Pursue Complaint Against Publishers
Google Buys JetPac
Google Releases Fit SDK, Special Version Of Android L
Google To Rank Websites with HTTPS Higher
Google and Barnes & Noble Take On Amazon
Google To Unveil Instagram Competitor
Google's Ambitious Secret Barge Project Was Scarped
Google To Show Ratings to Search-Results Ads
Google Does Not Confirm to $1 Billion Acquisition Of Twitch
Google Implemented "Right To Be Forgotten" Ruling Inadequately, EC says
European Regulators May Need Extra Concessions From Google

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .