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Saturday, April 26, 2008
LG Launches the Third Black Label Series Handset LG Secret


LG Electronics (LG) launched the third LG Black Label Series handset LG Secret (Model: LG-KF750) worldwide on April 24th, 2008 in London, U.K.

Following the success of its predecessors, LG Chocolate and LG Shine, the third model from the LG Black Label Series resonates a highly stylish design and enriched technological features including the slimmest 5 megapixel camera and innovative materials. The phone was developed to satisfy the refined tastes of trendsetters who desire a sophisticated design with an enduring elegance.

The name Secret symbolizes a slender and stylish handset that does not compromise benefits and convenience of smart, digital technology. The meaning of the pet name, ?LG Secret,? is to tantalize the user with the intrinsic features of the phone and engage in a continual process of exploring the inner workings of the handset that will never go out of style.

?The huge success of the previous models of the Black Label Series validated our approach to provide the ultimate mobile experience for today?s discerning consumers, who seek to embody personal style with their handsets,? says Skott Ahn, President & CEO of LG Electronics Mobile Communications Company. These are the enriched features that will diversify the way users interact with their handsets but most of all, the LG Secret was designed to be a style that lasts.?

Timeless Style

LG Secret will always look new thanks to the materials incorporated into the phone. Carbon fiber, one of the strongest composite materials used in aerospace and high-performance automotives, adds to the handset's durability without compromising its sleek design. Tempered glass, adding sheen and strength, shields the front LCD with a polished simplicity and enhances the quality of multimedia experience. Neon Touch Navigation buttons sensitively respond to commands with illustrious effects in lavish blue.

Timeless Memories

Equipped with an advanced 5.0 megapixel camera built into the slimmest profile of any camera handset on the market (at 11.8mm), LG Secret boasts 120 fps video and DivX? certified playback. Timeless moments can be decorated with powerful photo and video editing features including Morphing (facial editing) and SmartLight?, that automatically adjusts the picture?s light settings. Users can also take advantage of the Movie Maker software in the handset to create their own music videos.

Timeless Entertainment

Entertainment features include Touch Media that takes advantage of the touch screen to directly access five multimedia functions in a single button ? music, photos, games, documents, and FM radio. Users can simultaneously flick through photos on the screen while listening to music. Word, Excel and PowerPoint files are easy to open and the handset is loaded with a Google Package that enables the user to surf the Internet, log into Gmail, use Google Maps and watch YouTube videos. Also inside are motion games that have a gyroscope-like effect enabled by the accelerometer sensor. With a tilt or rotation of the handset, the user can throw a dart, hook a fish, or navigate a maze.

Timeless Convenience

LG Secret makes life easier with Bluetooth auto-sync that automatically synchronizes with the PC and users do not have to be hassled by tangled USB cables. The Auto Rotating Display shifts the image on the screen for viewing in any position. Simply switch your view from narrow to wide by holding the phone horizontally. The Auto Luminance Control adjusts the screen lighting according to ambient brightness which results in viewing that is always clear. The third LG Black Label Series handset even stays true to the fundamentals, with Voice Clarity technology that guarantees the user with perfect sound quality even in a noisy environment.

LG Secret begins its launch in Europe followed by launch events in Asia, South America, and on to the rest of the world. Please also visit LG Secret Global Microsite at http://secret.lgmobile.com


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