Google said on Wednesday it has introduced brand-image ads for mobile phones.
In a statement on the Silicon Valley company's Web
site, the company said it had designed mobile images
to look like standard graphical display ads for
desktop computer Web pages, but made them smaller to
fit on mobile phone screens.
The company said all mobile image ads are targeted
according to the keywords users type into phones to
search for information. The ads are priced on a
cost-per-click basis, and must link to Web pages
optimized to work on mobile phones.
"For advertisers, mobile image ads serve as a
branding tool and have shown to have good
click-through rates," Alexandra Kenin, a product
marketing manager, for Google Mobile Ads said in a
blog post on the company's site.
Mobile image ads are available in 13 national
markets: Australia, China, France, Germany, India,
Ireland, Italy, Japan, Netherlands, Russia, Spain,
the UK, and the United States, Google said.