Tuesday, June 02, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
BlackBerry 10.3.2 and BlackBerry Blend 1.2 Coming to All BlackBerry 10 Devices
Instagram To Open Up Its Advertising Platform
G.SKILL at Computex 2015
LG Display Showcases 18-inch Rollable Display At SID
MSI Highlights First Gaming Notebooks With Eye-tracking Capabilities at COMPUTEX 2015
Vimeo Launches Subscription Service
E FUN Introduces Affordable Flexx 2-in-1 Windows Tablets
Atmel Showcases System Solution for Wearables at Computex 2015
Active Discussions
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, April 11, 2008
Microsoft Proposes Self-Regulatory Approach for Online Privacy


In Federal Trade Commission filing, Microsoft advocates adoption of a more comprehensive framework to protect consumer privacy.

Microsoft?s recommendations call for distinct privacy standards in five key circumstances: when site visitors? data is collected for online advertising, when ads are delivered on unrelated sites, when sites engage in behavioral advertising, when personally identifiable information is used, and when sensitive personal data is used.

The foundation of Microsoft?s approach is the idea that the greater the potential risk to privacy, the greater the protection. For example, the most stringent tier requires that online advertisers receive affirmative express consent from consumers before they may use sensitive personally identifiable information ? such as personal health information ? for advertising purposes.

Today?s filing was submitted in response to the FTC?s request for comments on its own proposed self-regulatory principles to govern online advertising. In its comments, Microsoft commended the FTC for its ongoing efforts to protect consumer privacy and recommended that the agency broaden its focus to tackle the full array of online behavioral advertising practices, many of which are unfamiliar to consumers.

"We welcome the opportunity to work with the FTC to ensure that online consumers benefit from meaningful privacy protections," said Brad Smith, senior vice president, general counsel and corporate secretary, Legal & Corporate Affairs, Microsoft. "Online advertising should put consumers in the driver?s seat, not only with the information they want to see, but also with the tools to protect their privacy."

In its comments to the agency, Microsoft called for a five-tiered framework that imposes increasing obligations depending on the type of advertising involved:

- Collecting data about site visitors. Organizations that keep records of page views or collect other information about consumers for the purpose of delivering ads or ad-related services on their own sites should post a privacy policy on the home page, implement reasonable security procedures, and retain data only as long as necessary to fulfill a legitimate business need or as required by law.

- Delivering ads on unrelated sites. Entities that engage in delivering online ads or services across unrelated third-party sites should ensure that consumers receive notice of the privacy practices of those sites.

- Behavioral advertising. Entities that seek to develop a profile of consumer activity to deliver advertising across unrelated third-party sites should also offer consumers a choice about the use of their information for such purposes.

- Use of personally identifiable information. Third parties that rely on personally identifiable information ? such as a name, e-mail address, physical address or phone number ? for delivering ads or related services across multiple sites or for behavioral advertising should, at a minimum, give consumers the ability to opt out of having personally identifiable information collected for the purpose of targeting ads.

- Use of sensitive personal data. Third parties should be required to obtain affirmative express consent before using sensitive personally identifiable information ? such as health or medical conditions, sexual behavior or orientation, or religious beliefs? for behavioral advertising.


Previous
Next
First Integrated Holographic Data Recording System Appears        All News        Toshiba, Warner, ITRI Engaged in Licensing Of China's High-Def Format
AMD's CTO Phil Hester Has Resigned     General Computing News      IBM Moves Closer to New Class of Cheaper, Faster Memory

Get RSS feed Easy Print E-Mail this Message

Related News
Research Project Can Interpret, Caption Photos
Microsoft Cortana Coming To Apple and Android Phones
Microsoft, Salesforce Talks Stall On Pricing: report
Microsoft Project Reveals Method For Keeping Cloud Data Private
Microsoft May Bid For Salesforce
EU court Says Sky Sounds Like Skype
Microsoft Announces New Solutions For IT Professionals
Microsoft Uses Machine Learning To Guess Your Age
Microsoft Patent Describes Emotion Detecting Eyeglasses
Judge Rules in Favor of InterDigital in ITC Action Involving Nokia, Microsoft
Microsoft Cloud Business Drive Company's Profit, Revenue
Microsoft, Yahoo Renew Search Deal

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .