Saturday, September 20, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Android L To Support Encryption By Default
Microsoft Outlines Basic Elements Of Direct3D 12
New GeForce WHQL Driver Released
Panasonic and Leica Expand Partnership Agreement
Acer Brings 4K2K Displays With NVIDIA G-SYNC to The US
Order Your Samsung Galaxy Note 4 Today
TSMC Acquires EUV Machines For 10nm Chips
Atmos Firmware Update for Pioneer Elite SC Receivers Coming this Month
Active Discussions
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, April 11, 2008
Microsoft Proposes Self-Regulatory Approach for Online Privacy


In Federal Trade Commission filing, Microsoft advocates adoption of a more comprehensive framework to protect consumer privacy.

Microsoft?s recommendations call for distinct privacy standards in five key circumstances: when site visitors? data is collected for online advertising, when ads are delivered on unrelated sites, when sites engage in behavioral advertising, when personally identifiable information is used, and when sensitive personal data is used.

The foundation of Microsoft?s approach is the idea that the greater the potential risk to privacy, the greater the protection. For example, the most stringent tier requires that online advertisers receive affirmative express consent from consumers before they may use sensitive personally identifiable information ? such as personal health information ? for advertising purposes.

Today?s filing was submitted in response to the FTC?s request for comments on its own proposed self-regulatory principles to govern online advertising. In its comments, Microsoft commended the FTC for its ongoing efforts to protect consumer privacy and recommended that the agency broaden its focus to tackle the full array of online behavioral advertising practices, many of which are unfamiliar to consumers.

"We welcome the opportunity to work with the FTC to ensure that online consumers benefit from meaningful privacy protections," said Brad Smith, senior vice president, general counsel and corporate secretary, Legal & Corporate Affairs, Microsoft. "Online advertising should put consumers in the driver?s seat, not only with the information they want to see, but also with the tools to protect their privacy."

In its comments to the agency, Microsoft called for a five-tiered framework that imposes increasing obligations depending on the type of advertising involved:

- Collecting data about site visitors. Organizations that keep records of page views or collect other information about consumers for the purpose of delivering ads or ad-related services on their own sites should post a privacy policy on the home page, implement reasonable security procedures, and retain data only as long as necessary to fulfill a legitimate business need or as required by law.

- Delivering ads on unrelated sites. Entities that engage in delivering online ads or services across unrelated third-party sites should ensure that consumers receive notice of the privacy practices of those sites.

- Behavioral advertising. Entities that seek to develop a profile of consumer activity to deliver advertising across unrelated third-party sites should also offer consumers a choice about the use of their information for such purposes.

- Use of personally identifiable information. Third parties that rely on personally identifiable information ? such as a name, e-mail address, physical address or phone number ? for delivering ads or related services across multiple sites or for behavioral advertising should, at a minimum, give consumers the ability to opt out of having personally identifiable information collected for the purpose of targeting ads.

- Use of sensitive personal data. Third parties should be required to obtain affirmative express consent before using sensitive personally identifiable information ? such as health or medical conditions, sexual behavior or orientation, or religious beliefs? for behavioral advertising.


Previous
Next
First Integrated Holographic Data Recording System Appears        All News        Toshiba, Warner, ITRI Engaged in Licensing Of China's High-Def Format
AMD's CTO Phil Hester Has Resigned     General Computing News      IBM Moves Closer to New Class of Cheaper, Faster Memory

Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft Releases New Arc Touch Bluetooth Mouse, PC Accessories
Microsoft To Hold Next-generation Windows Event
Microsoft to Buy Minecraft maker Mojang
Microsoft To Drop The Nokia Branding
Microsoft Azure Media Services Adds Live streaming, Content Protection and Indexing Services
Microsoft Launches Delve For Office 365
Microsoft Updates MSN
China Gives Microsoft Deadline To Respond To Anti-trust Probe
China Probes Microsoft Over Web Browser And Media Player
FCC Filing Hints At a Microsoft Rival To Chromecast
Microsoft to Announce Windows 9 on September Event: report
Samsung, Microsoft Want To End Android Patent Dispute Soon

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .