Saturday, January 31, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
ASUS Announces The B85M-Gamer Mainboard
AT&T, Verizon Among Winners Of US Airwaves Auction
Apple Closes the Gap on Samsung Fourth Quarter's Worldwide Smartphone Shipments
Verizon To Let USers Opt Out Supercookies
Microsoft Outlines Windows 10 Options For The Enterprise
Jolla Tablet Returns to Indiegogo With A 64GB Version
BT Sees Ultrafast Broadband Not Coming Earlier Than 2025
Google To Change Privacy Policy After UK's Watchdog Investigation
Active Discussions
Why Double Logins ?
retrieving burned cd information
Writing Audio files on DVDs ?
Need major help with Gigabeat
New match-3 puzzle game launch now!
Rimage 2000i
Sound card for my Laptop
hello
 Home > News > General Computing > Yahoo A...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, April 07, 2008
Yahoo Announces New Online Ad Sales System


Yahoo today detailed plans for the 'AMP!', the company's forthcoming Web advertising management system that gives its ad sales-partners access to online ad space both on Yahoo and other major sites.

The widely anticipated system, known as AMP!, aims to simplify the process of buying and selling online ads for advertisers, ad agencies, fast-growing ad trading networks and Web site publishers.

The ad management system seeks to capitalize on Yahoo's strength as a Web site publisher that reaches 500 million Web users monthly and recent efforts to sell ads off of Yahoo through major partnerships or specialized ad-sales networks.

The planned advertising system, formerly code-named Apex, is the lynchpin of the company's strategy to reach outside its own base of users and increase its position as the "must buy" location for online advertisers.

While the strategy remains in its early stages, AMP! is one of the products which Yahoo management believes will help propel the company's next wave of growth. It is also one factor behind Yahoo's reluctance to accept Microsoft's unsolicited takeover bid.

"AMP! from Yahoo will enable advertisers and publishers to connect with each other and their exact target audiences across the increasingly fragmented Internet, in a way that's not possible with current solutions. We believe AMP! will deliver a faster, easier, and more automated and integrated way to create, buy, and sell advertising and do so across a transparent global marketplace. And with the time saved, the industry can better focus on developing great creative," said Hilary Schneider, EVP, Global Partner Solutions, Yahoo.

AMP! will be introduced in stages starting in the third quarter of this year, Yahoo said. It aims to give individual sites the capacity to sell ads across the Web, replacing single-site systems that still use e-mail and even faxes.

AMP! is a suite of tools that offers precise geographic, demographic, and interest-based targeting across a vast network of Yahoo sites and ad sales deals Yahoo has struck with more than 600 newspapers, Comcast and eBay.

It also includes niche Web sites such as WebMD, Forbes, the major ad networks, and thousands of smaller sites on the Web.

In its initial stages, AMP! is designed to expand the reach of dedicated sales forces at newspapers or sites such as WebMD to allow them to reach many times larger audiences outside of their own sites, where they can cross-sell their advertising.

A video demonstration of AMP! can be viewed at http://advertising.yahoo.com/amp.


Previous
Next
AMD Announced Low-power Athlon X2 Processors For NAS Market        All News        Microsoft Gives Yahoo Deadline on Offer, Yahoo Not Opposed
Windows 7 Coming 'in the next year or so'     General Computing News      Microsoft Gives Yahoo Deadline on Offer, Yahoo Not Opposed

Get RSS feed Easy Print E-Mail this Message

Related News
Yahoo To Spin-Off Remaining Stake in Alibaba Group
Yahoo Almost Reaches Bing In US Search Share
Ebola, Frozen and Ariana Grande Top Yahoo's Most-Searched
Yahoo to Buy BrightRoll
Yahoo Reports High Revenue and Profit
Will Revamped Tumblr Compete With Youtube?
Yahoo To Shutter More Products, Responds To Proxy Battle
Yahoo, Google To Encrypt Web Mail
Yahoo, ComScore To Jointly Offer Online ad Measurements
Yahoo to Buy Flurry to Strengthen Mobile Products
Yahoo 2Q Revenue Fall
Yahoo To Stream Concerts For Free

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .