Wednesday, July 01, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Fujitsu ETERNUS DX8000 S3 Disk Storage Systems Aim At mainframes And Open Systems
Sony Launches Crowdfunding Platform For Its Products
FIDO Alliance Specifications Add Support for NFC and Bluetooth
Apple Music Goes Live
New Acer Curved IPS Display Comes With AMD FreeSync Support
New Meizu MX5 Unveils In China
Apple Behind E-Books Price-fixing Scheme, Court Rules
EU To End Roaming Charges in 2017
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Yahoo A...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, April 07, 2008
Yahoo Announces New Online Ad Sales System


Yahoo today detailed plans for the 'AMP!', the company's forthcoming Web advertising management system that gives its ad sales-partners access to online ad space both on Yahoo and other major sites.

The widely anticipated system, known as AMP!, aims to simplify the process of buying and selling online ads for advertisers, ad agencies, fast-growing ad trading networks and Web site publishers.

The ad management system seeks to capitalize on Yahoo's strength as a Web site publisher that reaches 500 million Web users monthly and recent efforts to sell ads off of Yahoo through major partnerships or specialized ad-sales networks.

The planned advertising system, formerly code-named Apex, is the lynchpin of the company's strategy to reach outside its own base of users and increase its position as the "must buy" location for online advertisers.

While the strategy remains in its early stages, AMP! is one of the products which Yahoo management believes will help propel the company's next wave of growth. It is also one factor behind Yahoo's reluctance to accept Microsoft's unsolicited takeover bid.

"AMP! from Yahoo will enable advertisers and publishers to connect with each other and their exact target audiences across the increasingly fragmented Internet, in a way that's not possible with current solutions. We believe AMP! will deliver a faster, easier, and more automated and integrated way to create, buy, and sell advertising and do so across a transparent global marketplace. And with the time saved, the industry can better focus on developing great creative," said Hilary Schneider, EVP, Global Partner Solutions, Yahoo.

AMP! will be introduced in stages starting in the third quarter of this year, Yahoo said. It aims to give individual sites the capacity to sell ads across the Web, replacing single-site systems that still use e-mail and even faxes.

AMP! is a suite of tools that offers precise geographic, demographic, and interest-based targeting across a vast network of Yahoo sites and ad sales deals Yahoo has struck with more than 600 newspapers, Comcast and eBay.

It also includes niche Web sites such as WebMD, Forbes, the major ad networks, and thousands of smaller sites on the Web.

In its initial stages, AMP! is designed to expand the reach of dedicated sales forces at newspapers or sites such as WebMD to allow them to reach many times larger audiences outside of their own sites, where they can cross-sell their advertising.

A video demonstration of AMP! can be viewed at http://advertising.yahoo.com/amp.


Previous
Next
AMD Announced Low-power Athlon X2 Processors For NAS Market        All News        Microsoft Gives Yahoo Deadline on Offer, Yahoo Not Opposed
Windows 7 Coming 'in the next year or so'     General Computing News      Microsoft Gives Yahoo Deadline on Offer, Yahoo Not Opposed

Get RSS feed Easy Print E-Mail this Message

Related News
Yahoo Takes More Services Offline
Yahoo Gives Advertisers Fraud Verification Tools
Yahoo Releases New Video Series
Is Yahoo Readying New Messenger?
Microsoft, Yahoo Renew Search Deal
Yahoo Autos Is Launching Today
Yahoo Will Text You Your Password
Yahoo Gains Search Share
Yahoo Announces New Mobile Developer Suite
Yahoo To Spin-Off Remaining Stake in Alibaba Group
Yahoo Almost Reaches Bing In US Search Share
Ebola, Frozen and Ariana Grande Top Yahoo's Most-Searched

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .