Yahoo on Monday began wooing women with a Shine website focusing on subjects such as love, money, beauty, home and parenting.
A website launched at http://shine.yahoo.com features nine categories the company believes appeal to the approximately 40 million women ages 25 through 54 that use Yahoo monthly.
Shine will have lifestyle and entertainment articles from major US media firms Conde Nast Publications and Hearst Corporation.
The website will showcase popular blogs and has an in-house news staff to write stories daily.
Yahoo will also channel content to Shine from other of its websites, including those devoted to food, finance, astrology, and health.
Yahoo hopes to cash in on online advertising aimed at women.