Sunday, March 26, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Apple Wins Design Patent Case In China
Uber Suspends Self-driving Car Program After Arizona Acident
LG's Mobile Payment Service Coming Soon
Samsung Backs Away From Restructuring Plan, Gears Up For Galaxy S8 Release
Microsoft Delivers Telemetry-free Windows 10 To China
Samsung Plans To Release New Curved TVs
ASUS STRIX GD30 Gaming Desktop Released
New Alcatel A30 and Moto G5 Plus Available On Amazon
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > YouTube...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, March 27, 2008
YouTube to Provide Viewership Info


YouTube is giving contributors more details about who's watching their video clips and when, offering advertisers additional insights they can use to target their pitches.

The free program, known as YouTube Insight, also could help bands schedule their concerts and help anyone time the release of a new video.

The launch of Insight on Thursday comes as Google looks for ways to make money off its $1.76 billion purchase of YouTube in 2006. Despite growing interest in online video ads, many marketers have stayed away from user-generated video like what's on YouTube.

The new program breaks down viewership by day and shows the states or countries where most viewers are.

A movie studio that uploads a trailer for free on YouTube could use those details to see where the clip is most popular and perhaps buy ads targeted to users in that region - on YouTube and even on television.

But everyday contributors also can benefit from the new program, said Tracy Chan, a YouTube program manager. Until now, those users got limited information, such as how many times their video was viewed or commented on.

A band could use that information to plan stops on a tour, while video producers who find their viewership peaks on Wednesdays could release new clips then. Likewise, producers who see their shows peaking after three weeks would know to release a new episode every three weeks, and someone whose material turns out to be popular in Spain might want to release the next video in Spanish.

Upcoming features may indicate how viewers find a video, through a search, an outside link or YouTube's share-with-a-friend feature.

The new viewership breakdowns, like the current ones, will count on the number of times users start a video but not necessarily how many finish it. Geographic information is based on viewers' numeric Internet Protocol address, the same mechanism Google uses to target ads by region.

Some data will still be limited to paid advertisers, including information on how many viewers make it through 25 percent, 50 percent or all of a video.


Previous
Next
Rambus Says Wins Memory Chip Patent Case        All News        AMD Releases Triple-core, Quad-core Phenom Processors
Windows XP Service Pack 3, Release Candidate 2 Refresh Available For Download     General Computing News      Report: Sony BMG Mulling Online Music Subscription Service

Get RSS feed Easy Print E-Mail this Message

Related News
Major Advertisers Boycott Youtube Advertising, At Least For Now
YouTube Unveils Live TV Service - YouTube TV
YouTube Takes On Facebook With Mobile Live Streaming
YouTube Super Chat Lets You Pay to Pin comments On Live Streams
4K Live Streaming Now Available On Youtube
Youtube Adds Support for HDR Videos
German Music Industry Signs Licensing Fee Deal With YouTube
YouTube Go App Lets You Watch Videos Offline
Youtube, Facebook Expand Their Initiatives To Combat Hate Speech
Youtube Introduces New Video Ad Tools For Businesses
Youtube Introduces Support For 360-degree Live Streaming And Spatial Audio
First YouTube Red Originals Premiere February 10

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .