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Wednesday, February 20, 2008
Alliance Formed to Promote Gaming on PCs


Some of the biggest names in the PC gaming industry announced today the formation of the PC Gaming Alliance (PCGA), an organization that will promote the PC as a worldwide gaming platform.

Members of PCGA are Acer Inc./Gateway Inc., Activision Publishing Inc., AMD, Dell/Alienware, Epic Games, Intel Corp., Microsoft Corp., NVIDIA Corp. and Razer USA Ltd.

The PC gaming market is a multi-billion dollar industry with hundreds of millions of gamers worldwide. Leading research firm DFC Intelligence calls PC gaming "one of the fastest-growing segments of the interactive entertainment market" and projects that the PC game business will grow more than 80 percent over the next five years, with major increases in the number of PC gamers, revenue from digital distribution, and PC hardware sales.

PCGA will focus on driving marketing and promotion of PC gaming, consistent and accurate reporting of PC gaming market sizing and research, and creating forums for member companies to cooperate on solutions to challenges facing the PC gaming industry, such as hardware requirements, anti-piracy, and more. PCGA will develop and promote guidelines and recommendations and foster information sharing between members to accelerate the PC gaming industry.

"PCGA members believe that we are stronger and more effective together than any member company is alone, and that our shared vision and group effort will improve PC gaming worldwide," said Randy Stude, director of the Gaming Program Office at Intel. "Industry forums have proven to foster competition and innovation among member companies and grow markets while improving user experiences."

"Microsoft is a strong believer in the PC as a platform for gaming, and the formation of PCGA is a major step forward for our industry and for PC gamers," said Kevin Unangst, senior global director of Games for Windows at Microsoft. "Working together, we have an exponentially greater opportunity to propel the PC gaming experience to new heights."

For more information, or to become a PCGA member, visit www.pcgamingalliance.org.


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